November 24 2023  |  Spirits & Tobacco

Moët Hennessy Travel Retail reveals House of Hennessy boutique

By Hibah Noor

The House of Hennessy opens at T Galleria by DFS, Macau, Shoppes at Four Seasons

Moët Hennessy Travel Retail, in collaboration with DFS Group, has unveiled the House of Hennessy boutique, at the T Galleria by DFS, Macau, Shoppes at Four Seasons.

This partnership marks a milestone as the first-ever branded wines and spirits boutique to grace the corridors of the hotel, spanning 1,500 square feet. The boutique is described as a “testament to grandeur, redefining the boundaries of luxury in travel retail while aspiring to be a haven for travelers seeking an unmatched bespoke experience in the vibrant city of Macau.”

The House of Hennessy embodies an opulent design that captures the spirit of indulgence. It breathes life into the Maison’s rich history and culture through a tapestry of colors, patterns, and textures harmoniously intertwined with contemporary architectural elements. As visitors step into the boutique, they are greeted by an impressive 3.7-meter-tall merrain façade. Crafted with a technique that layers wood in irregular patterns, the façade is derived from the oak wood barrels, essential to the creation of Hennessy cognacs. The boutique show window features imagery from Hennessy X.O’s latest campaign, ‘Life Is the Greatest Odyssey.’

The boutique’s pièce de résistance is the world-first Hennessy Rotating Bar. Exclusively available at T Galleria by DFS, Macau, Four Seasons, the rotating bar offers an unparalleled immersive experience with its Hennessy serves for guests.

Enticing visitors the Activation Area features the Maison’s seasonal activations and showcases latest campaigns

When entering the boutique, customers are drawn to the Activation Area, with the Maison’s seasonal activations and the large screens showcasing the latest campaigns. In the Discovery Area, the complete array of Hennessy products, from entry-range cognacs to the Maison’s rare expressions is featured, ensuring there is something for every traveler.

Guests are invited to explore their emotions and senses through an immersive sensorial journey, discovering their perfect Hennessy match via sight, smell, hearing, and touch. The eyes are drawn to sensory films; aromas waft toward nose; and sound waves wash over the ears and the skin, to unveil the Hennessy cognac made for them. Selections made during each phase reveal a matching sensory identity: Hennessy V.S.O.P, Hennessy X.O, James Hennessy, Hennessy X.X.O, or Hennessy Paradis. At the journey's end, travelers taste their perfect match, confirming an alignment of emotions and senses. This innovation “encapsulates the essence of Hennessy cognac, an emotional journey creating an intense, enduring memory brought by senses.”

To conclude the experience and provide a unique, personalized product, the Hennessy Hands and Art of Gifting atelier offers custom bottle services. Any Hennessy bottle can be engraved in gold, copper, or silver. For Hennessy Paradis, travelers can add and engrave the bottle’s neck with colorful leather. Hennessy X.X.O can be adorned with embellishments like straps, medallions, and stickers, showcasing vibrant colors and iconic landmarks of Macau, offering a memorable souvenir of their visit.

The VIP Lounge, a private sanctuary for discerning high net worth guests, showcases rare, ultra-luxe cognac selections and offers dedicated time with brand ambassadors for in-depth discussions about these exclusive offerings. The intimate setting allows personalized tastings and an exclusive exploration of the Hennessy universe.

The boutique offers Hennessy customers a chance to explore beyond the category with the inclusion of Les Caves de Champagne. This dedicated space showcases Moët Hennessy Travel Retail's most beloved and world-renowned champagne brands, including the iconic Armand de Brignac, Dom Pérignon, Veuve Clicquot, and Moët & Chandon.

“Whether the traveler is a seasoned connoisseur or new to the world of fine cognacs, the House of Hennessy at Four Seasons Hotel Macau invites travelers to indulge in the art of luxury and promises a transformative experience like no other,” Moët Hennessy Travel Retail said.

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