The Botanist Gin launches TR exclusive in UK market
Rémy Cointreau Global Travel Retail has introduced The Botanist Hebridean Strength to the UK market in collaboration with Avolta. This new addition to the collection celebrates the recent return of The Botanist Gin to airports across the region. Exclusively available in travel retail, this expression will launch at Heathrow Airport (T5) this month.
The launch is supported by an interactive activation that "beckons shoppers to engage their senses and explore the intricate essence of The Botanist Hebridean Strength." The bar offers visitors a sensory journey, delving into the diverse flavors of the Hebrides. Here, guests can learn about the various scents, botanical blends, and the inspiration drawn from the Islay landscape that define this spirit. Shoppers have the opportunity to enjoy the travel retail exclusive neat or in the signature Bolder Gin & Tonic cocktail. For those who prefer not to taste, there's the chance to explore the aromas using the specially designed Nosing Trumpet, created specifically for the channel.
In addition, the Botanist Gallery Wall invites customers to delve into the brand's savoir-faire. Through rotating strips and flipping panels, visitors can discover more about the island of Islay and the process behind crafting The Botanist. Visitors can also immerse themselves in the universe of The Botanist and uncover the rich heritage and craftsmanship that define the gin.
The Botanist Hebridean Strength offers a "voyage of discovery into the wild, elemental beauty of Islay." Progressively distilled and batch produced at Bruichladdich Distillery, The Botanist Hebridean Strength features a more intense blend of the 22 signature, hand-foraged Islay botanicals found in The Botanist Islay Dry Gin, to deliver a bolder, richer and deeper flavor profile.
While The Botanist Islay Dry Gin captures the delicate, balanced and complex flavors of Islay’s terroir, The Botanist Hebridean Strength is inspired by the island’s more dramatic side. Bottled at a higher strength of 51.5% ABV, the new expression delivers a rich, complex, and more textured experience. This distinctive and flavorful gin is uniquely distilled to make a lasting impression. Perfect for travelers seeking a memorable gift for friends and family this festive season.
Fida Bou Chabke, CEO Remy Cointreau Global Travel Retail said, “We are thrilled to unveil The Botanist Hebridean Strength to the UK market, in collaboration with our partners at Avolta. Inviting our traveling clients to embark on a sensory journey, the interactive activation not only showcases the intricate details that make The Botanist exceptional, but also offers a unique opportunity to explore the essence of the Hebrides. We believe this immersive experience will leave a lasting impression, allowing travelers to explore, savor, and be captivated by the essence of exceptional craftsmanship.”
Distilled and batch-produced at Bruichladdich Distillery, the expression blends 22 signature, hand-foraged Islay botanicals found in The Botanist Islay Dry Gin. It is bottled at 51.5% ABV.