October 18 2023  |  Spirits & Tobacco

Pernod Ricard showcases travel retail exclusive Royal Salute 21-YO at CDG Airport

By Hibah Noor

The opening of the activation at Paris Charles de Gaulle Airport follows the global launch of the TR exclusive, which took place in Seoul, London and Cannes in the first week of October

Pernod Ricard Global Travel Retail and Lagardère Travel Retail are showcasing the limited edition, global travel retail exclusive Royal Salute 21-YO Richard Quinn Edition II at Paris Charles de Gaulle Airport this month.

The animation follows the global launch which took place in Seoul, London and Cannes in the first week of October.

Partnering for the second year with celebrated British fashion star, and long-standing brand collaborator, Richard Quinn, the new limited edition is said to “perfectly marry cutting-edge creativity in fashion and expert luxury Scotch whisky blending, making it a true collectable”.

Underlining how Royal Salute – a master of exceptionally aged Scotch whisky – continues to push the boundaries of craftsmanship and creativity, the Paris Airport activation has the brand joining forces with a renowned luxury macaron purveyor to offer a gastronomic experience. Rose macarons pair perfectly with the floral, fruity flavours of this bespoke blend designed by Master Blender Sandy Hyslop and fashion designer Richard Quinn.

Victoire Gueugnier, Lagardère Travel Retail’s Director of Alcohol Supply & Purchasing, commented, “We are excited to share this memorable brand experience with travelers whilst furthering our strong partnership with Pernod Ricard Global Travel Retail.

“The elegant and luxurious space blends beautifully with its surroundings and elevates our distinguished retail offering in Terminal 1.”

Antonio Duva, General Manager Travel Retail EMEA, Pacific and Global Customers at Pernod Ricard, added, “We were thrilled to finally unveil the launch of the new Limited Edition, Royal Salute 21-Year-Old Richard Quinn Edition II, and we are delighted with the execution at Paris Charles De Gaulle Airport, made possible through our collaboration with our great retail partner, Lagardère Travel Retail.

“We will continue to bring our brands to life in this dynamic marketplace, providing unique and engaging experiences for travellers.”

REGION Europe

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