September 8 2023  |  Spirits & Tobacco

Brown-Forman announces new sustainable Jack Daniel's bottle packaging

By Hibah Noor

The new Jack Daniel's Tennessee Whiskey 50-ml bottle, produced from 100% post-consumer recycled plastic, is exclusive to airlines and represents a step forward on the company's sustainability journey

Brown-Forman announces a new Jack Daniel's Tennessee Whiskey 50-ml bottle produced from 100% post-consumer recycled (PCR) plastic for airlines, representing a step forward in the company's sustainability journey. The new 50-ml bottle will replace the existing 15% PCR bottle across all US-based airlines, beginning with Delta Airlines in late summer.

“The Jack Daniel’s 50-ml 100% PCR bottle initiative is part of Brown-Forman’s broader commitments to environmental responsibility and highlights our ongoing efforts to reduce our environmental footprint and promote a circular economy,” said David Rodiek, Vice President, Managing Director Global Travel Retail, Brown-Forman.

This change in packaging is projected to reduce the annual use of first-use plastic material by up to 220 tons across all US domestic transportation sales of Jack Daniel's Tennessee Whiskey 50-mls. Additionally, the new airline-specific packaging will result in an estimated greenhouse gas emissions reduction of 33% for the primary package when compared to the existing package.

Andy Battjes, Brown-Forman Director of Global Environmental Sustainability, Global Supply Chain and Technology, adds, "Increasing the PCR content of our packaging is an important piece of Brown-Forman’s sustainable packaging strategy. We anticipate extending the use of 100% PCR plastic to other products and package formats in the future.

Brand News

September 21 2023

Butlers Chocolates to launch bite-sized…

They will introduce a collection of 16 dessert-inspired chocolates and an assortment of mini chocolate bars

September 21 2023

​Go Travel to showcase expanded…

The travel accessories specialist is launching an expanded offer of electrical adapters and chargers

September 20 2023

Monarq and the GlenAllachie announce…

The agreement also covers the USA Duty Free channel

September 20 2023

​Travel Blue Group expands Our…

Over 140 products in the company's range are now sustainable

September 20 2023

​Belgian chocolate brand Guylian…

The company has launched Dark Praliné Seashells in honour of the milestone

September 18 2023

​Japanese beauty brand SENSAI returns…

The company will showcase a selection of new launches and best-sellers at the show

September 18 2023

​EssilorLuxottica and Lagardère…

The animation highlights the VE4452 model from Versace’s Special Projects Collection

September 18 2023

​Mondelez WTR's Toblerone 'Bag…

This activation marks Mondelez WTR’s first ever corporate social responsibility (CSR) campaign in Asia Pacific

September 18 2023

Mars Wrigley ITR to showcase next…

The company will also share more about the introduction of their 100% Responsibly Sourced Cocoa logo within ITR.

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap