September 8 2023  |  Spirits & Tobacco

Brown-Forman announces new sustainable Jack Daniel's bottle packaging

By Hibah Noor

The new Jack Daniel's Tennessee Whiskey 50-ml bottle, produced from 100% post-consumer recycled plastic, is exclusive to airlines and represents a step forward on the company's sustainability journey

Brown-Forman announces a new Jack Daniel's Tennessee Whiskey 50-ml bottle produced from 100% post-consumer recycled (PCR) plastic for airlines, representing a step forward in the company's sustainability journey. The new 50-ml bottle will replace the existing 15% PCR bottle across all US-based airlines, beginning with Delta Airlines in late summer.

“The Jack Daniel’s 50-ml 100% PCR bottle initiative is part of Brown-Forman’s broader commitments to environmental responsibility and highlights our ongoing efforts to reduce our environmental footprint and promote a circular economy,” said David Rodiek, Vice President, Managing Director Global Travel Retail, Brown-Forman.

This change in packaging is projected to reduce the annual use of first-use plastic material by up to 220 tons across all US domestic transportation sales of Jack Daniel's Tennessee Whiskey 50-mls. Additionally, the new airline-specific packaging will result in an estimated greenhouse gas emissions reduction of 33% for the primary package when compared to the existing package.

Andy Battjes, Brown-Forman Director of Global Environmental Sustainability, Global Supply Chain and Technology, adds, "Increasing the PCR content of our packaging is an important piece of Brown-Forman’s sustainable packaging strategy. We anticipate extending the use of 100% PCR plastic to other products and package formats in the future.

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