August 30 2023  |  Spirits & Tobacco

The Macallan releases GTR exclusive Colour Collection

By Hibah Noor

The collection consists of five age statement single malt scotch whiskies and will be available at The Macallan Global Boutiques in key airports and select duty free locations worldwide starting in September

The Macallan has introduced The Macallan Colour Collection, a new range of exceptional age statement whiskies celebrating the brand’s commitment to natural color and reflecting the influence of sherry seasoning.

The Macallan Colour Collection, which is a global travel exclusive, consists of five age statement single malt scotch whiskies. From the gold oak of the Colour Collection 12-Years-Old to the burnished chestnut of the Colour Collection 30-Years-Old, the range spans the tones of the whisky spectrum and showcases the natural tones derived from maturation in The Macallan’s exceptional sherry seasoned oak casks.

The Colour Collection will be available at The Macallan Global Boutiques in key airports and select duty free locations around the world starting in September.

Crafted to The Macallan Whisky Mastery Team’s exacting specifications, these sherry seasoned oak casks are shipped to Scotland where they are filled with The Macallan’s signature rich and fruity new make spirit.

The Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering.

The collection also features a new visual identity inspired by the brand’s rich heritage and spiritual home, The Macallan Estate, highlighting its intrinsic connection to nature.

The Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering

Jeremy Speirs, Regional Managing Director, Edrington Global Travel Retail says,“Following many years of development, we are delighted to introduce The Macallan Colour Collection exclusively to global travel. In our relenting pursuit of uncompromised excellence, refining and redeveloping our offering to ensure it remains relevant to our shoppers, we are confident that we have achieved an extraordinary selection of whiskies with The Macallan Colour Collection.

“The Macallan Colour Collection is a visual representation of our acclaimed Six Pillars, and allows travelers to explore our commitment to natural color and the influence of sherry seasoning in a rich and compelling way.

“The range is a prism through which travelers can immerse themselves in the craftsmanship of The Macallan, exploring the characteristics which make our single malt whiskies so unique, while underpinning our renowned quality and character.”

Crafted predominantly from sherry American oak casks the Colour Collection includes a subtle touch of European oak to achieve a harmonious and beautifully balanced range of whiskies.

Kirsteen Campbell, Master Whisky Maker at The Macallan, adds, “The Macallan Colour Collection is a visual celebration of our commitment to natural colour and sherry seasoning, with each of the five distinctive whiskies taking travelers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry seasoned oak casks.

"It is these exceptional oak casks which are the single greatest contributor to the quality, flavors and distinctive aromas at the heart of our single malts.

“Deepening in color with age, each expression tells its own story and is a prism through which consumers can explore the unique characteristics which underpin the exceptional craftsmanship, renowned quality and rich character of our single malt whisky.”

The Macallan Colour Collection is a collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted.

A series of immersive art exhibitions celebrating The Macallan’s exclusive partnership with David Carson will take place in London, Shanghai, Dubai, Singapore and LA, allowing The Macallan community to be immersed in David’s creativity and experience the elements that inspired the collection.

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