August 29 2023  |  Spirits & Tobacco

Crafter's Gin to launch cocktail garnishing innovation at TFWA in Cannes

By Laura Shirk

Crafter's Gin Sensory Potions

Estonian handcrafted gin brand Crafter’s Gin is launching a cocktail garnishing product, called Sensory Potions, at the TFWA World Exhibition at Cannes in October. The range of spray mists features highly aromatic extracts of essential oils distilled from the unique botanicals of Crafter's gins.

“Crafter’s Sensory Potion mist will give a completely new twist on a classic cocktail and will for sure elevate signature cocktails around the globe,” said Jörgen Herman, export director of Liviko, Crafter's parent company.

Crafter’s Sensory Potion range comes in three different aromas just like the gin range - London Dry (with a fresh and citrusy aroma), Aromatic Flower (with a rich floral bouquet) and Wild Forest (for a piney and woody nose).

Through Crafter’s Sensory Potions, people will be able to experience new horizons in the gin category. According to the company, the gin mist is versatile — it can be used to enhance your drinks, cook, scent your bedroom, or add a sensory touch to your relaxing bath.

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