August 24 2023  |  Spirits & Tobacco

Monarq Group and Phusion Projects announce distribution partnership for Mamitas tequila-based seltzers

By Laura Shirk

Mamita's range of tequila-based seltzers

Monarq Group and Phusion Projects LLC have officially partnered through a distribution agreement for the Caribbean domestic and duty free markets, as well as for Latin America and USA duty free. This partnership will bring Mamitas tequila-based seltzers to consumers throughout the region.

Monarq’s Managing Director, Robert de Monchy, says, “With the growth in popularity of tequila in recent years and explosion of spirit-based seltzer consumption amongst Millennials and Gen Z, it was only natural that these two categories would eventually meet. At Monarq we are looking for the next generation of innovative and distinctive brands. Mamitas checks all the right boxes in this category.

"Made with real tequila and sparkling water, refreshing flavors like Paloma, Lime, Pineapple and Mango, 5% alcohol by volume, gluten free and low in sugar – through natural agave sweetener – with only 95 calories per serving. These are all characteristics consumers in this category value. We look forward to introducing and building Mamitas in our region and working with the Mamitas team."

Sam Catalina, Phusion Projects LLC Chief Marketing Officer, says, “At Phusion innovation is at our core, whether that be through new product offerings or market expansions. We’ve seen consumer awareness for Mamitas grow in exciting ways in the US and Latin America over the last few years and are enthusiastic about launching Mamitas with Monarq in markets where the core DNA of the brand was inspired from.”

REGION Americas
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