August 17 2023  |  Spirits & Tobacco

Moët Hennessy launches basketball-themed animation at Incheon International Airport

By Laura Shirk

Hennessy's basketball animation is open to travelers at Terminal 2 until October 15

Moët Hennessy Travel Retail, in partnership with The Shilla Duty Free, has unveiled an immersive pop-up for cognac brand Hennessy at Seoul’s Incheon International Airport.

Nestled in a circular space with white and concrete finishes, the pop-up offers an immersive environment that exudes the vibrant energy of a basketball game. Central to this experience is Hennessy's assertive mantra, "Never Stop, Never Settle." The pop-up is open to travelers at Terminal 2, Gate 250, until October 15.

As part of this basketball-themed experience, shoppers have the opportunity to purchase limited collector's editions of Cognac Hennessy V.S.O.P. Additionally, Hennessy will present a special gift for those making Hennessy purchases of US$300 and above – an exclusive basketball bearing the engraved Hennessy logo.

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