August 16 2023  |  Spirits & Tobacco

Don Nacho Tequila selects Kreol Travel Retail as exclusive travel retail distributor

By GTR Magazine Staff

Don Nacho Origen Reposado

Mexican tequila brand Don Nacho Tequila has appointed Kreol Travel Retail as its exclusive travel retail distributor.

Don Nacho began in 1982 as one of the most prolific agave producers in the region of Los Altos Jalisco. Don Nacho Tequila was founded in 2003 by Ignacio Hernandez Gutierrez, also known as Don Nacho, who pioneered the cultivation of blue agave in the highlands of Jalisco. Today, the brand is owned by him and his descendants, who continue to produce high-quality tequila using traditional methods and high-quality processes.

Kreol Travel Retail, a leading travel retail distributor in the Middle East, Africa, and the Indian subcontinent, with a portfolio of several brands across various categories, has a strong presence and network in the duty free and travel retail channels, as well as a dedicated team of professionals with extensive experience and expertise in the industry. The company is headquartered in Dubai, UAE.

The partnership between Don Nacho Tequila and Kreol Travel Retail aims to expand the distribution and visibility of the brand in the travel retail market, as well as to introduce new consumers to the authentic taste and quality of Don Nacho Tequila.

Don Nacho Cristal Antejo Cristalino

"We are honored to be chosen as the travel retail distributor of Don Nacho Tequila, a prestigious and award-winning tequila brand from Mexico," said Lal Arakulath, CEO of Kreol Travel Retail. "We are so impressed by the history, heritage, and craftsmanship of Don Nacho Tequila that we are confident it will appeal to discerning consumers who appreciate quality and authenticity. We are excited to launch the brand and to support its success in the travel retail channel."

Ignacio Hernandez Gutierrez, CEO of Don Nacho Tequila, added, "We are delighted to partner with Kreol Travel Retail, a well-established and respected company in the travel retail sector. We believe that they have the capabilities and resources to grow our brand and reach new customers in these important regions. We look forward to working with them and sharing our passion for tequila with travelers around the world."

Don Nacho Tequila offers a range of products, including Blanco, Reposado, Añejo, Cristalino Añejo, and Extra Añejo. The brand has won several awards and accolades, including gold medals at the San Francisco World Spirits Competition and the Tasting Competition Brussels. Additionally, the brand has obtained various quality certificates like HACCP and KOSHER.

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