Champagne Lanson releases Wimbledon themed limited-edition gift boxes
Champagne Lanson is celebrating its 46th year association with The Championships, Wimbledon, with the launch of limited-edition gift boxes for its iconic cuvées Le Black Label Brut and Le Rosé.
Sold separately and fully recyclable, the two limited-edition gift boxes take inspiration from the iconic flowers seen throughout the SW19 grounds of The All England Club every summer. Emblematic flowers of Hydrangea, Agapanthus, Rose and Petunia are captured in the designs.
To support this launch, Lanson is running Wimbledon themed activations at London City Airport with Lagardère and Dubai International Airport with Dubai Duty Free from May 30 to July 24.
Albane Lussat, Key Account Manager GTR, Champagne Lanson said, “We are really proud to be part of the Wimbledon experience since 1977 and our limited-edition Wimbledon themed bottles are a huge success every year – they are an irresistible choice for tennis fans and a great gifting opportunity. Our activations in London City Airport and Dubai are the perfect way to compliment them and we extend our sincere thanks to Lagardère and Dubai Duty Free for their support.”