Moët Hennessy TR and Dufry launch limited-edition Belvedere Ushuaïa at Ibiza Airport
The Belvedere Ushuaïa activation at Dufry's in Ibiza Airport
Moët Hennessy Travel Retail Europe has designed the first-ever activation showcasing the Belvedere Ushuaïa limited-edition bottle, in Dufry’s at Ibiza Duty Free store.
According to the company, the bottle was crafted in partnership with Ushuaïa, one of Europe's hottest party destinations and the most famous stage on Ibiza, and is available exclusively in very few Spanish airports and at the Ushuaïa Ibiza Club.
The interactive activation at Dufry's includes an Instagrammable Red Color Bloc and DJ Sets spots, inspired by the bottle, for high visibility impact. Additionally, the activation presents DJ happenings that will turn Ibiza’s airport into an unexpected dance floor, allowing travelers to experience the party atmosphere of Ushuaïa before they even arrive at the club. Thanks to a QR code allowing access to the nightclub’s playlist, travelers will be able to continue the party at home. To further enhance the experience, travelers who purchase a bottle are offered a special tasting of a Belvedere Red cocktail in the activation's VIP section.
David de Miguel, Global Liquor Category Management Head at Dufry, commented, “We are pleased to partner with the Moët Hennessy Travel Retail team to bring the Ushuaïa Limited Edition bottle and its supporting activation to our duty free store in Ibiza Airport. This unique and exclusive bottle is a testament to our commitment to offer our customers an exceptional shopping experience with premium products that capture the essence of the destination. The activation perfectly embodies the spirit of Ibiza and provides travelers with a taste of the vibrant and exciting nightlife scene that this island is renowned for. We are committed to continuing to elevate the shopping experience for our customers in partnership with Moët Hennessy and we look forward to welcoming travelers to the airport to experience the high energy and electric atmosphere of Ushuaïa.”
The animation will be available until the end of July 2023.
