May 5 2023  |  Spirits & Tobacco

Monarq Group and The Lakes Distillery announce distribution partnership

By Laura Shirk

The Lakes Distillery's Whiskymaker’s Reserve No.4 was awarded World’s Best Single Malt in 2022

Monarq and The Lakes Distillery have partnered through a distribution agreement for the Caribbean, Latin America and USA duty free. According to the company, this partnership will bring The Lakes English whiskies, gins and vodka to consumers throughout the region.

Monarq’s Managing Director Robert de Monchy says, "We have seen the interest in our markets from consumers exploring beyond traditional Single Malts. This became evident with the successful introduction of a number Single Malts and Blended Whiskies in our portfolio from Ireland, Japan, and India. 'Whiskies of the World’ has become a category of itself, and we have been monitoring the initial developments of English Single Malt in recent years. The Lakes Distillery showed an impressive performance for a relatively new Single Malt producer.

"As a clear testament of their commitment to quality, The Whiskymaker’s Reserve No.4 was awarded World’s Best Single Malt in 2022 by the World Whiskies Awards, so for us The Lakes Distillery was a perfect match four our expanding International Single Malt portfolio.”

The Lakes Distillery’s Director of International Sales, Andy Boughey added, “I’m delighted to have been able to formalize a partnership with Robert and the team at Monarq for The Lakes’ award-winning portfolio of spirits. Our international growth to date has come through aligning with strategic partners across the globe who share our ambition and are excited about the opportunity to introduce consumers to our range. Having serious presence in the Caribbean, Latin America and USA duty free fits very nicely with our recent launch in the US domestic market, and the obvious experience and capability within the Monarq business gives me huge confidence that The Lakes has an ambitious partner with the reach and resource equipped to support our growth ambitions in this exciting region.”

REGION Americas

Brand News

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

May 23 2023

L'Oréal Travel Retail showcases…

The pavilion was divided into three zones and featured 19 beauty brands

May 23 2023

​Molton Brown opens fragrance retail…

The design is a tribute to the brand’s first salon, which opened in London over 50 years ago

May 20 2023

Moroccanoil launches "Airy Moisture"…

Airy Moisture will replace the leading beauty brand's Hydration line in Asia

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap