ANDS launches vaping products at Frankfurt and Vienna airports
ANDS expands its travel retail presence by partnering with Gebr. Heinemann to launch a range of its alternative nicotine delivery products in Frankfurt and Vienna airports.
Fadi Maayta, Co-Founder and President, ANDS, said, ’’In our quest to expand beyond the Middle East, we look at this launch as an exciting journey in the making and part of ambitious growth strategy in Europe in and the UK. We always believed that adult smokers have the right to have access to better alternatives than continuing to smoke, and today we can see that this mission is continuing to drive forward.’’
Arnaud Piorkowski, Head of ANDS Travel Retail Business, added, “We are proud of our partnership with Gebr. Heinemann in Germany and Austria. We have worked in partnership with the Heinemann team to take part in their New Generation Products’ corner project which has now materialized. The rapid rise of the category has been understood, ANDS products are now available in some of their busiest European airports and we expect to grow our cooperation through our leading portfolio and industry knowledge.”
Niels Altmann, Head of Buying Tobacco of Gebr. Heinemann, said, “The global share of Next-Generation Products will more than double in the next five years and become a mature market segment. With ANDS products, we rely on trend-setting product range that fit perfectly with our multi-category approach. Modern disposables are accelerating the vapor category growth in the market, with little or no cannibalization seen on other Vapor products. The dwell time at these international hubs makes them a perfect place for showcasing, engaging and educating traveling consumers and reaching new target groups for ANDS products.”