April 18 2023  |  Spirits & Tobacco

Distell and Dufry branch out in Kenya with Amarula tree installation

By GTR Magazine Staff

The Amarula tree installation in Terminal T1A of Jomo Kenyatta International Airport

Distell Global Travel Retail and Dufry have partnered on a tree installation spotlighting cream liqueur brand Amarula at Jomo Kenyatta International Airport in Nairobi, Kenya.

According to the company, "The eye-catching tree symbolizes Amarula’s proudly African heritage and brings to life its brand values through attractive design features. Fairy lights are intertwined with green foliage to imitate the hanging marula fruit, meanwhile wooden paneling replicates the trunk of the marula tree. A wooden elephant stands proudly next to the tree, as if ready to eat the ripe marula fruit that falls from the trees."

From May, the full Amarula range will be showcased at the space: Amarula Cream Liqueur, Vanilla Spice, Ethiopian Coffee, Chocolate and Amarula Vegan.

Luke Maga, Head of Europe & Global Travel Retail at Distell International, said, “Dufry has been a key partner of ours over the years and has been instrumental in supporting the growth of Amarula in Kenya. The permanent Amarula tree installation is the perfect embodiment of our longstanding collaboration and really brings to life the values at the heart of the Amarula brand.”

Laura Chedid, Global Product and Promotion Manager of Liquor at Dufry, added, “We’re delighted to be able to broaden awareness of authentically African brand Amarula at Kenya’s busiest airport with the tree installation. In addition to showcasing the full Amarula range, the attractive tree fixture provides a fantastic photo opportunity for travelers.”

REGION Gulf Africa

Brand News

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

May 23 2023

L'Oréal Travel Retail showcases…

The pavilion was divided into three zones and featured 19 beauty brands

May 23 2023

​Molton Brown opens fragrance retail…

The design is a tribute to the brand’s first salon, which opened in London over 50 years ago

May 20 2023

Moroccanoil launches "Airy Moisture"…

Airy Moisture will replace the leading beauty brand's Hydration line in Asia

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap