February 23 2023  |  Spirits & Tobacco

Monarq and Charleston Beverage Company announce distribution agreement

By Laura Shirk

Charleston Mix Bloody Mary is set to launch across the designated region in Q1 of 2023

Monarq and Charleston Beverage Company have partnered through a distribution agreement across the Caribbean, Latin America and USA Duty Free.

This partnership will bring Charleston Mix Bloody Mary, the No.1 Craft Bloody Mary mix to US consumers throughout the region. Available in two flavors, the flagship original Bold & Spicy and the vegetable-based Fresh & Veggie, Charleston Mix elevates the Bloody Mary with premium, all-natural ingredients and unique habanero mash.

Monarq is a leading import, distribution, and marketing group of premium alcoholic and non-alcoholic beverages throughout Latin America and the Caribbean, as well as the USA Duty Free channel.

"We are excited to have signed a regional distribution partnership with Charleston Mix; the No.1 Craft Bloody Mary mix in the USA domestic market. This is in line with our company strategy of bringing to market high quality premium brands that lead a category in the Alcoholic and Non-Alcoholic beverage industry.

"The demand for healthier less processed mixers and juices by consumers in our region is a trend we see growing across all our markets. Charleston Mix checks all the right boxes when it comes to Bloody Mary mixers and is a perfect fit in the Monarq portfolio,” says Robert de Monchy, Managing Director at Monarq Group.

“We have been strategic about growing our footprint, looking for the right partners in the right markets that fit our brand. From themoment we met Robert and his team, we knew that Monarq was the right partner to continue the growth of the Charleston Mix Bloody Mary brand. We are incredibly excited about the opportunity to bring Charleston Mix to the Caribbean, Latin America, and USA duty free with Monarq,” adds Ryan Eleuteri, Founder, Charleston Beverage Company.

REGION Americas

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