January 6 2023  |  Spirits & Tobacco

Hennessy opens first dedicated travel retail store at Paris CDG Airport

By Jane Hobson

The Hennessy store at the new T1 offers a unique assortment of iconic blends, limited editions and customization services and special events

Maison Hennessy has opened a dedicated travel retail store that located inside the luxury shopping gallery in the newly renovated Terminal 1 at Paris Charles de Gaulle Airport. This project represents an ongoing collaboration between Moët Hennessy and the Aéroports de Paris (Group ADP), Lagardère Travel Retail and Extime Duty Free.

“Maison Hennessy is very proud to inaugurate our newest Travel Retail experience at the historic Paris Charles de Gaulle Terminal 1. Having explored the world for more than 250 years, we are committed to further enriching the travel experience by showcasing French savoir-faire in an environment dedicated entirely to the Hennessy art of cognac-making that features some of the most celebrated blends ever produced”, says Laurent Boillot, President & CEO at Maison Hennessy.

To embody a crown jewel of French luxury and savoir-faire, Maison Hennessy expanded on an original architectural concept designed by Hubert de Malherbe for the multi-brand shop Les Caves Particulières. For Hennessy, the emblematic design was inspired by the shipping crates that, starting in 1765, brought Hennessy cognac from a small town on the Charentes river to glamorous destinations around the world.

“Extime Duty Free Paris, the joint venture between Paris Airports (ADP) and Lagardère Travel Retail, is honored to collaborate with Maison Hennessy on this updated version of 'Les Caves Particulières,' which proved a tremendous success at Terminal 2E Hall K. We know that customers in Terminal 1 will enjoy this new feature in the Gastronomy, Spirit, Wine & Champagne section, an essential part of the Ultimate Paris Shopping experience in this new terminal – and a sign of other beautiful joint projects yet to come”, adds Guy Bodescot, Director General at Extime Duty Free.

The Hennessy boutique presents an exclusive assortment of Hennessy cognacs, from beloved blends like Hennessy X.O, Hennessy V.S. and Hennessy V.S.O.P, James Hennessy, to rare blends like Hennessy Paradis, Richard Hennessy and Edition Particulière. Special formats and exclusive editions feature artists, designers and exclusive creations by fellow legacy houses such as the leather maker Berluti and the porcelain maker Bernardaud.

In a travel retail exclusive, a one-liter limited edition of Hennessy X.O showcases Paris in a colorful, lifestyle-led design that makes an ideal collectible or souvenir of an unforgettable vacation spent in the City of Light.

Enhancing the retail experience, Hennessy Paradis and its leather accessories may be personalized with initials, characters or symbols thanks to the personalization service Hennessy Hands. Recalling the singular gestures and specialized crafts that Hennessy cellar masters have passed down, from one generation to the next, for more than 250 years, this bespoke service lets travelers turn this ultra-luxury cognac decanter into a truly unique object.

“The Hennessy shop-in-shop at Paris-Charles de Gaulle T1 takes the customer experience to an unprecedented level, not only for the quality of its cognacs, but because it materializes the House's role as a worldwide ambassador for the French art de vivre,” comments Laurent Boidevezi, President of Moët Hennessy Asia Pacific, Travel Retail & Private Sales.

Every month, the Hennessy shop-in-shop will host mixology happenings, offering travelers passing through Charles de Gaulle Terminal 1 a chance to discover new cocktails based on Hennessy X.O, with keepsake recipes that will let them enjoy an extra touch of the French art de vivre once back home.

REGION Europe

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