September 14 2022  |  Spirits & Tobacco

Swedish Match to make first appearance at TFWA Cannes

By Jane Hobson

ZYN Gold tobacco-free nicotine pouch

Swedish Match will be attending the TFWA World Exhibition in Cannes as an official delegate for the first time in October. The company will have its leading ZYN brand on display.

Swedish Match will reside in the Harbour Village, where it will introduce visitors to the latest innovations from its ZYN smokeless brand, which has made waves since debuting in the global travel retail market earlier this year.

The company believes in a world without cigarettes and its ZYN brand is at the heart of this belief. Following a successful performance in the domestic sector, the brand entered the travel retail in late 2021. The team says nicotine pouches represent an exciting opportunity for the travel retail tobacco market.

Since beginning its expansion into TR with ZYN, Swedish Match has continued to innovate with the recent launch of ZYN Gold and a new size release of its ZYN Cool Mint 9-miligram pouch, which speaks to the shifting requirements of travelers today.

Both these innovations will be on show at the trade show, as Swedish Match demonstrates its vision for both the travel retail tobacco sector and a world without cigarettes.

“We are delighted to be attending Cannes as an official exhibitor for the first time as we showcase our dedication to and support for this vibrant industry.

“Travel retail is a unique market and a vital global showcase for our products and our smoke-free message and we look forward to sharing our innovations with stakeholders and partners in the Harbour Village,” says Johannes Varhelyi, Travel Retail Manager, Swedish Match.


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