September 1 2022  |  Spirits & Tobacco

Shepherd takes leading role in North America

By Jane Hobson

Jeremy Shepherd, courtesy of Brown-Forman Corporation

Brown-Forman Corporation, the US maker of whiskey power brand Jack Daniel’s, has appointed Jeremy Shepherd as Senior Vice President and President for the US and Canada.

Shepherd leads Brown-Forman’s largest and most valuable market, an important driver of the company’s growth within its premium and ultra-premium portfolio of tequila and whiskey brands.

“The opportunity to build from Brown-Forman’s incredible legacy and grow our world-class portfolio in our largest market is a dream come true,” says Shepherd. “I look forward to expanding our diverse culture and delivering results that show why there’s nothing better in the market than Brown-Forman.”

Shepherd’s appointment was announced in March 2022, as part of changes to the company’s executive leadership team.

John Hayes held the position since June 2018 and retired last month after 35 years with the company.

Shepherd, a 17-year veteran of Brown-Forman, most recently served as Vice President, Managing Director, for the UK and Ireland.

During his time in London, Shepherd built and launched Brown-Forman’s owned-distribution organization amid the COVID-19 pandemic and country-wide lockdowns.

He began his career at Brown-Forman in 2005 as Commercial Manager for Canada and has held commercial leadership roles in New York, Louisville, Kentucky, and London.

Shepherd served as Executive Sponsor of Brown-Forman’s employee resource group (ERG) Young Professionals UK chapter and SEED, the ERG supporting ethnic diversity at the company.

Before joining Brown-Forman, Shepherd worked in marketing and commercial roles for Coca-Cola Enterprises and Bacardi Canada.

REGION Americas

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