August 11 2022  |  Spirits & Tobacco

Tito's Vodka unveils new innovation: Tito's in a Can

By Laura Shirk

Tito’s Handmade Vodka has released Tito’s in a Can: a limited-edition, 16-ounce, double-steel-walled, insulated and refillable can. Opting not to expand into the seltzer category – like many of its competitors – Tito’s innovation comes in a variety of packs for customization.

The new release allows fans to make their own canned cocktails just the way they like them, with Tito’s Handmade Vodka and literally whatever ingredients they want.

The inspiration for Tito’s in a Can came from the never-ending flood of seltzers and canned cocktails being introduced into the market. While most alcohol companies may see ready-to-drink cocktails as a required product launch this decade, Tito’s bucks the trend and remains true to its stance that they only make one product, and that’s vodka-flavored vodka.

“At Tito’s, we put our energy into doing one thing, and doing it really well: making a high-quality and smooth vodka at a reasonable price. We developed Tito’s in a Can so Tito’s drinkers can make their own, better-quality seltzers… ones that are fresh, and are as strong or carbonated or citrusy as you want. Because we don’t make seltzers, you do.,” says Taylor Berry, Vice President of Brand Marketing at Tito’s Handmade Vodka.

REGION Americas

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