August 11 2022  |  Spirits & Tobacco

Dubai Duty Free flies with Grey Goose Essences

By Jane Hobson

Grey Goose Essences is now in-store at Dubai Duty Free

Bacardi Global Travel Retail is continuing the launch of Grey Goose Essences, its latest super-premium vodka innovation, with Dubai Duty Free.

Grey Goose Essences is a new, all-natural range of three fruit and botanical pairings designed for summer cocktail-making: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.

Each is made with Grey Goose vodka, infused with real fruit and cold-distilled botanicals.

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail says, “We’re really excited to be launching Grey Goose Essences with Dubai Duty Free.

“Grey Goose is the number one super-premium vodka in the Middle East, doubling in size in the last year (2021 vs 2020). With the status of Dubai as a leading airline hub, connecting destinations right across the globe, we are now engaging consumers from a wide range of countries where the trend for home cocktail-making really took off during lockdown.

“The Grey Goose Essences range is demonstrating its popularity in-store with several shoppers inspired to buy more than one flavor, where limits allow, inspired by the inclusion of natural fruit and botanical essences.”

The all-natural Grey Goose Essences range (30%abv) is available in travel retail in one-liter bottles. It is gluten-free and has no artificial ingredients, sugar or carbohydrates.

REGION International

Brand News

October 1 2022

Le Barteleur to introduce four…

The brand is partnering with Jean-Philippe (JP) Aucher to launch in the channel

September 30 2022

Kreol Travel Retail appointed channel…

Jacobsens produces 7,585,000 cookies in 24 hours and can be found in retailers all around the world

September 29 2022

Duty Free Dynamics adds Ecco to…

DFD's footwear category

September 29 2022

Chupa Chups injects fun into TFWA

A human-size tiger is roaming Cannes to promote a new brand activation

September 29 2022

Accurist announces brand revitalization…

Collection will be on display at TFWA WE (Green Village, K50)

September 28 2022

Jägermeister celebrates Oktoberfest…

Gate 56 is a tribute to the 56 herbs, flowers and roots used to make Jägermeister

September 28 2022

Imperial Brands to spotlight sustainability…

Global offering and ESG strategy

September 28 2022

HAAN to bring expanded portfolio…

The brand is committed to being the ultimate travel friendly personal care brand

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap