August 11 2022  |  Spirits & Tobacco

Dubai Duty Free flies with Grey Goose Essences

By Jane Hobson

Grey Goose Essences is now in-store at Dubai Duty Free

Bacardi Global Travel Retail is continuing the launch of Grey Goose Essences, its latest super-premium vodka innovation, with Dubai Duty Free.

Grey Goose Essences is a new, all-natural range of three fruit and botanical pairings designed for summer cocktail-making: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.

Each is made with Grey Goose vodka, infused with real fruit and cold-distilled botanicals.

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail says, “We’re really excited to be launching Grey Goose Essences with Dubai Duty Free.

“Grey Goose is the number one super-premium vodka in the Middle East, doubling in size in the last year (2021 vs 2020). With the status of Dubai as a leading airline hub, connecting destinations right across the globe, we are now engaging consumers from a wide range of countries where the trend for home cocktail-making really took off during lockdown.

“The Grey Goose Essences range is demonstrating its popularity in-store with several shoppers inspired to buy more than one flavor, where limits allow, inspired by the inclusion of natural fruit and botanical essences.”

The all-natural Grey Goose Essences range (30%abv) is available in travel retail in one-liter bottles. It is gluten-free and has no artificial ingredients, sugar or carbohydrates.

REGION International
Copyright 2024 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap