August 10 2022  |  Spirits & Tobacco

Auchentoshan reveals first pop-up at Taoyuan Airport

By GTR Magazine Staff

Featuring bright orange decor and branded with a bold ‘A’, the playful single malts pop-up has a tasting bar for sampling

Scotch whisky brand Auchentoshan has opened its first-ever pop-up in global travel retail this summer.

Located at Taiwan Taoyuan Airport, in collaboration with Beam Suntory and Everrich, the pop-up is situated in the Terminal 2 Departures hall and will be open to customers until September 2022.

Exclusively for Taiwan duty free, the Auchentoshan aged range is available in addition to the popular travel exclusive collection of American Oak Reserve, Blood Oak and Dark Oak, which were launched in October 2019.

Featuring bright orange decor and branded with a bold "A", the playful single malts pop-up has a tasting bar for sampling.

The showstopping rectangular event space includes educational and digital elements.

A gifting area upon checkout enables visitors to draft personalized messages.

This collaboration between Auchentoshan and Beam Suntory, in partnership with Everrich, is an opportunity to welcome back and entertain global shoppers in travel retail.

Manuel González, Marketing Director of Global Travel Retail, Beam Suntory, says, “We are thrilled to launch Auchentoshan’s first-ever pop-up in global travel retail.

“A smooth and memorable customer shopping experience is one of the main pillars of Beam Suntory, and we’re excited to provide our shoppers with this unique interactive experience to share the world of whisky amongst friends at Taiwan Taoyuan Airport.

“This exclusive pop-up signifies our commitment to the premiumization of our brand portfolio, and we look forward to connecting with our customers with the adventurous spirit of the Auchentoshan brand.”

Patricia Wang, Vice President of Merchandise Team, Everrich, adds, “Everrich has always been committed to providing passengers with a memorable shopping experience and diversified products, and the service has never been suspended even during the pandemic period. As Taiwan’s border control is easing, we are delighted to work with Auchentoshan, a brand with a lively and young image, to provide an interactive service to our customers.”

REGION Asia

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