Video Clip: Glenfiddich unveils travel-exclusive Perpetual range
Glenfiddich has revealed its latest whisky collection exclusive to global travel retail.
The Perpetual Collection is described as a range of single malt Scotch whiskies in perpetual motion, in vats that have never been emptied.
“Each successive vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip,” the brand said.
This innovative technique – the Solera vat process – was pioneered by Glenfiddich in the whisky world and epitomizes Glenfiddich’s philosophy of breaking the boundaries of the category.
The Solera vat process adds continuous layers of flavors to the whisky, by only ever bottling half the whisky in the vats before refilling.
The vats still contain the original liquid – “a line from the past into the future”, according to Glenfiddich. “Embodied by the Perpetual Collection, it’s a whisky that never sits still.”
The range includes four exclusive expressions:
Vat 01 (40%abv): This single malt, suited to every palate, is married in Solera Vat 1. It layers sweet and spicy notes for a soft and mellow taste with added depth due to its maturation in bourbon and red wine casks. A balanced and smooth Glenfiddich.
Vat 02 (43%abv): Double-matured in oak and Spanish sherry casks and married in Solera Vat 2, this rich single malt delivers a smooth taste. Bold and mellow yet complex.
Vat 03 (50.2%abv, non-chill filtered): Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, Vat 3 produces a smooth, full-bodied whisky combining warm notes of spice with hints of nutty marzipan and dark sherry oak. Rich and sweet.
Vat 04 (47.8%abv, non-chill filtered): Aged in Oloroso sherry and bourbon casks for 18 years, this fruity Solera whisky is married in Solera Vat 4 to deliver a deep, rich aroma of robust oak, ripe orchard fruit and baked apple.
Designed with travelers in mind, with both liquid and design celebrating perpetual movement, the range is designed for gifting or self-consumption.
The notion of perpetual movement is brought to life across each pack. Contemporary artwork by Berlin-based studio A N F adorns the design, featuring generative art created by code.
The result is a special variation of six bespoke pieces of 3D artwork, meaning consumers will have distinct designs to choose from.
David Wilson, Managing Director Global Travel Retail, William Grant & Sons, said: “The global travel retail channel is returning with momentum and Glenfiddich has continued to perform exceptionally well, consistently delivering rare and premium offerings to our customers and consumers around the world.
“We are delighted to be able to offer this stunning new exclusive Glenfiddich range of bespoke liquids to the global travel retail channel. The distillery team have done an amazing job of maturing some very fine liquids and we feel the new packaging reflects the energy and passion which each bottle contains. They truly are a reflection of Glenfiddich as a single malt whisky which never stands still.
“We very much look forward to working with our retail partners in bringing the new Glenfiddich Perpetual Collection to life in-store, inspiring our consumers with this innovative premium collection, and supporting the growth plans we all share for the future.”
Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail, William Grant & Sons, commented: “This is Glenfiddich’s biggest launch in global travel retail in the last decade – the perfect celebration of the world of travel opening back up. A range of whiskies that never sit still, for travelers always in motion.
“The time spent at the airport is that exciting moment where the adventure starts; and so we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all, whether it’s a gift for a maverick loved-one or a treat for oneself, The Perpetual Collection offers travelers a unique moment of enjoyment to capture their life that never stands still.”
To celebrate the launch, a series of Glenfiddich pop-up retail spaces will appear in selected airport destinations, aiming to add to the excitement of traveling. Travelers can explore the collection through an immersive experience, from interacting with the collective artwork and tasting the liquid, to enjoying the gifting station.
The Perpetual Collection will launch exclusively in travel retail starting from August in Europe, for a full global roll-out to be completed by October.
Vat 1 (1L) will retail at £47 (US$57), Vat 2 (1L) at £57 (US$69), Vat 3 (70cl) at £62 (US$76), and Vat 4 (70cl) at £90 (US$110).