July 21 2022  |  Spirits & Tobacco

Penfolds appoints new members to GTR team

By GTR Magazine Staff

Daevid Warren has been appointed to the role of Director – Global Travel Retail and Global Hotels. Daevid has responsibility for the Regional GTR Managers in Australia & New Zealand, South East Asia, North Asia and Europe. He will lead the GTR strategy and drive awareness, penetration and distribution of Penfolds wines within the global hotel groups.

Daevid has spent the past 11 years in the Middle East working in various GTR roles, giving him a solid understanding of the global travel retail industry. Over his eight years at TWE, Daevid has had full responsibility for GTR in Europe, Middle East & Africa and has held the role of Regional MEA Sales Manager. Daevid is based in London UK.

Also joining the Penfolds GTR team is Isobel Hercus. Isobel has been appointed to the role of Global Assistant Brand Manager GTR & GOP based in Melbourne. Isobel’s role has a strong focus to optimize Global Travel Retail and On Premise as key brand building and recruitment channels in support of Penfolds Global Luxury Icon ambition.

Isobel joins the Penfolds team from L’Oréal, where she most recently held the position of Assistant Product Manager, Yves Saint Laurent Makeup and Fragrance. Isobel’s career at L’Oréal commenced in 2019 via the Management Trainee Program, which provided her the platform to develop a solid understanding of all parts of the business including marketing and commercial acumen.

“This is an exciting time for GTR and Global Hotels as we start to see overseas travel return. What the next horizon of Penfolds GTR will become is what we will now build, and I’m very excited to see what this team will achieve together,” says Michael Jackson General Manager ANZ & Global Channels, Penfolds.

REGION Europe

Brand News

August 11 2022

Mondelez homes in on Sense of Place

Sweet souvenirs for globe-trotters

August 11 2022

Hendrick's launches Bureau de Change

A currency-filled gin adventure

August 11 2022

Dubai Duty Free flies with Grey…

Global roll-out continues after Heathrow launch

August 11 2022

IWSR: What’s next for tequila?

A bright future ahead for smaller markets

August 11 2022

Cartier opens its largest boutique…

Located in the "Luxury Watches & Jewellery Zone" of the airport, the boutique covers 130-square…

August 11 2022

Breitling and KrisShop launch limited…

Two exclusive watches for Singapore Airlines

August 10 2022

Auchentoshan reveals first pop-up…

Scotch brand showcases diverse collection

August 9 2022

Hendrick’s Gin launches "uncoventional"…

In partnership with Gebr. Heinemann., the new Hendrick’s Gin experience will run August 1 – September 30

August 5 2022

Takamaka to open flagship at Seychelles

Celebrating return to travel with retail space

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap