March 1 2022  |  Spirits & Tobacco

Grey Goose marks 4th year as sponsor of DDF Tennis Championships

By Wendy Morley

Once again partnering with the retailer for Dubai Duty Free Tennis Championships, which took place 14-26 February 2022, Bacardi Global Travel Retail also offered a limited edition Grey Goose.

The luxury vodka brand is no stranger to engaging activations, and indeed the sponsorship offered not only a multi-media brand-building opportunity at the tournament itself but also an opportunity to engage shoppers with in Dubai Duty Free airport stores.

Throughout the tournament GREY GOOSE vodka benefited from increased visibility at Dubai Duty Free stores in addition to playing a feature role in the cocktails served at the VIP bar at the stadium

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said. “We are thrilled to reinforce our long relationship with Dubai Duty Free by continuing the GREY GOOSE sponsorship of the Dubai Duty Free Tennis Championships. We have a long-standing relationship with Dubai Duty Free and, like them, we share a passion for tennis. Bacardi is in the business of helping people celebrate the moments that matter with our portfolio of premium drinks brands - including GREY GOOSE vodka - and this sponsorship is a perfect fit.”

Colm McLoughlin, Executive Vice President and CEO of Dubai Duty Free adds: “We are delighted to have GREY GOOSE as an official partner of the Dubai Duty Free Tennis Championships for a fourth year. We are happy that we have sponsors reconfirm their support and many of our sponsors have been with the tournament for over 20 years.”

The limited edition GREY GOOSE original is available exclusively at Dubai Duty Free airport stores, priced at US$52.50 (75cl).

REGION Gulf Africa

Brand News

December 8 2022

Lindt & Sprüngli rebrands to Lindt…

Lindt & Sprüngli Global Travel Retail is showcasing its ambitions and roadmap for growth in the chocolate category through…

December 8 2022

Hennessy basketball pop-up slam…

To celebrate the launch, the pop-up at Terminal F4 was transformed into a captivating dance floor by a local Turkish dance…

December 7 2022

Bottega celebrates 45 years and…

The company has become one of Italy's top 20 private wineries

December 7 2022

Swarovski and EssilorLuxottica…

For the design, manufacture and worldwide distribution of Swarovski Eyewear

December 7 2022

Brown-Forman delivers double-digit…

An in-depth performance update and full year outlook

December 7 2022

MONARQ and Shed Distillery announce…

MONARQ will exclusively represent Drumshanbo Gunpowder Irish Gin in the Caribbean and selected Latin America domestic and…

December 6 2022

Mondelēz WTR launches Ghana mobility…

Part of the next phase of its Travel Retail Made Right sustainability roadmap

December 5 2022

Shiseido Travel Retail introduces…

Shiseido Travel Retail reveals its 2022 Holiday Collection featuring prestige brands SHISEIDO, Clé de Peau Beauté, NARS and…

December 5 2022

Imperial Brands underlines commitment…

Attended the MEADFA Conference as a Diamond Sponsor and highlighted its sustainability agenda​

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap