DFS enthralls in Macau with Dom Pérignon x Lady Gaga vintages
DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential pop-up at T Galleria by DFS, Macau, City of Dreams.
From now through December 28, the pop-up invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as vintages that the house is known for.
Stepping into the boldly colored black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each one-of-a-kind piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.
Finally, visitors see a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles before they enter the main attraction – an antechamber designed as a mirror box offering customers spectacular photo opportunities. In the center of the room is a bottle of 2006 rosé amid modulating blue and red lighting effects.
David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts, DFS Group, said: "We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store. We look forward to welcoming our customers to experience this truly exhilarating collaboration."
Dom Pérignon x Lady Gaga 2021 Limited-Editions
Dom Pérignon x Lady Gaga Limited-Edition Sculpture: Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the sculpture acts as a veil, enfolding a jeroboam of Dom Pérignon Rosé Vintage 2005. Each one-of-a-kind sculpture is veiled in a metallic chrome, hand-painted by one of the finest craftsmen in France. The iridescence reflects the flow and movement of a magnetic dress. The bottle itself appears to rise through its overlay, an incarnation of antigravity.
Produced in 110 exclusive pieces, all Dom Perignon’s profits from the Limited-Edition Sculpture sale will be given to Lady Gaga’s Born This Way Foundation, which supports the wellness of young people, empowering them to create a kinder and braver world.
Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 (MOP 1455): Dom Pérignon Vintage 2010, elaborated for eight years, evokes both the freshness of an English garden after the rain and the lushness of a tropical garden on the nose. It has an earthy depth that is affirmed on the palate.
Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 (MOP 2700): Elaborated for nearly 12 years, the bouquet of this Champagne is described as ripe and profound; it is crisp, firm and juicy on the palate with a briny, saline finish.