December 1 2021  |  Spirits & Tobacco

DFS enthralls in Macau with Dom Pérignon x Lady Gaga vintages

By Wendy Morley

A limited-edition sculpture designed by Lady Gaga is part of The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon Champagne and Lady Gaga

DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential pop-up at T Galleria by DFS, Macau, City of Dreams.

From now through December 28, the pop-up invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as vintages that the house is known for.

Stepping into the boldly colored black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each one-of-a-kind piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.

Finally, visitors see a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles before they enter the main attraction – an antechamber designed as a mirror box offering customers spectacular photo opportunities. In the center of the room is a bottle of 2006 rosé amid modulating blue and red lighting effects.

David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts, DFS Group, said: "We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store. We look forward to welcoming our customers to experience this truly exhilarating collaboration."

The Dom Pérignon x Lady Gaga vintages make for a stunning display at the T Galleria by DFS, Macau, City of Dreams store

Dom Pérignon x Lady Gaga 2021 Limited-Editions

Dom Pérignon x Lady Gaga Limited-Edition Sculpture: Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the sculpture acts as a veil, enfolding a jeroboam of Dom Pérignon Rosé Vintage 2005. Each one-of-a-kind sculpture is veiled in a metallic chrome, hand-painted by one of the finest craftsmen in France. The iridescence reflects the flow and movement of a magnetic dress. The bottle itself appears to rise through its overlay, an incarnation of antigravity.

Produced in 110 exclusive pieces, all Dom Perignon’s profits from the Limited-Edition Sculpture sale will be given to Lady Gaga’s Born This Way Foundation, which supports the wellness of young people, empowering them to create a kinder and braver world.

Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 (MOP 1455): Dom Pérignon Vintage 2010, elaborated for eight years, evokes both the freshness of an English garden after the rain and the lushness of a tropical garden on the nose. It has an earthy depth that is affirmed on the palate.

Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 (MOP 2700): Elaborated for nearly 12 years, the bouquet of this Champagne is described as ripe and profound; it is crisp, firm and juicy on the palate with a briny, saline finish.

REGION Asia

Brand News

June 30 2022

Diageo Global Travel launches new…

Live from June 24 to August 11 in Changi Airport

June 30 2022

Lovely Distribution Co. signs double…

Celebrity fragrances secure airport listing

June 29 2022

Mondelez brings Cadbury FC tour…

Interactive pop-up that brings fresh excitement and digital engagement to football fans

June 29 2022

Rituals publishes the ultimate…

Rituals Cosmetics publishes debut book: The Art of Soulful Living

June 29 2022

Nestlé launches GTR exclusive KitKat…

New flavor experience

June 27 2022

Blue Caterpillar x The Water Group…

​Blue Caterpillar has announced a new partnership with The Water Group. In the agreement, Blue Caterpillar will add the award-winning…

June 23 2022

Coty partners with Dufry and Duty…

​Coty has announced a partnership with Dufry and Duty Free Americas to launch an immersive and omnichannel campaign for Kylie…

June 20 2022

Victorinox celebrates historic…

​Army Knife is celebrating its 125th anniversary. To mark this occasion, the brand has secured a billboard takeover in New…

June 20 2022

Rituals Cosmetics launches limited-edition…

​Rituals Cosmetics is helping to make this season’s travels more positive with a limited-edition Summer of Joy gift box and…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap