October 12 2021  |  Spirits & Tobacco

Bacardi GTR launches TWISTAILS cocktail pods in travel retail channel

By Laura Shirk

BACARDÍ has developed an innovative solution to make “bar-perfect cocktails”

Powered by TWISTAILS, Bacardi Global Travel Retail has announced the launch of BACARDÍ cocktail pods, an innovative solution to make bar-perfect cocktails.

The process is simple, add water and ice to the TWISTAILS shaker, attach the strainer, add the cocktail pod of choice and twist. Shake well and a bar-perfect cocktail is ready in seconds.

The line of pods is now launching in travel retail with three delicious classic BACARDÍ rum cocktails featuring the signature rum Carta Blanca: BACARDÍ Mojito, BACARDÍ Strawberry Daiquiri and BACARDÍ Rum Punch – perfect for any season. Filled with BACARDÍ rum and natural flavors, the pods use an innovative dual chamber to deliver a fresh cocktail experience.

"With the launch of TWISTAILS, we are creating a new incremental category in travel retail, combining iconic spirits brands, innovation and convenience as a perfect solution for travelers. We want to show consumers that you don't need an elaborate set-up or countless ingredients to produce bar-quality cocktail at home or on vacation – it can be as easy as a twist and a shake," says Ignacio Vázquez, Global Head of Marketing, Bacardi Global Travel Retail.

The starter pack includes the stainless steel TWISTAILS shaker, strainer and six pods (two of each cocktail), at a recommended retail price of US$35 – a replenishment pack of six single cocktail pods is also available to purchase.

REGION Americas

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