July 22 2021  |  Spirits & Tobacco

The Macallan unveils new shop-in-shop in Sanya

By Wendy Morley

The Macallan, in partnership with China Duty Free Group (CDFG), has opened a new shop-in-shop in CDF Mall in Sanya, Hainan Island. This is the second to be implemented by The Macallan on Hainan. The 34.6-square-meter shop is located on the third floor of the mall.

Featured in this shop-in-shop is The Macallan Concept No.3, which is the third and final release in the TR-exclusive Concept series

Concept No.3 is available exclusively in The Macallan Boutiques and Hainan duty free locations in July before rolling out to key airports in Mainland China on 1st August

In this shop-in-shop, customers can select from a carefully curated range of bottlings including special and limited editions such as The Macallan Sherry Oak 18 Years Old, The Macallan 25 Years Old and The Macallan 30 Years Old, several prestige expressions, including The Macallan Oscuro, The Macallan No. 6 in Lalique and The Macallan M Decanter, and core travel retail exclusive range The Quest Collection.

An eye-catching in-store activation captures the striking graphic design elements featured on the expression’s packaging

A major landmark for the brand’s ambition and growth in China, the shop-in-shop follows the branded corner which opened at CDF Mall in Autumn last year

Jeremy Speirs, Regional Managing Director of Edrington Global Travel Retail, said: “Enhancing The Macallan’s presence through outstanding retail spaces in key China duty free locations supports our ongoing strategy to engage and recruit Chinese shoppers into the brand. It is a privilege to partner with CDFG to deliver this concept in the iconic CDF Mall, and to introduce Concept No.3 – the latest standout launch from The Macallan – to Hainan.”

REGION Asia

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