September 14 2020  |  Spirits & Tobacco

Bottega takes second place in the global ranking of the df & tr market

By Jas Ryat

Prosecco Bottega’s high performance is the result of its quality of wine, commitment to the production process and the overall passion of its winemakers

IWSR Magazine has published its 2019 ranking, on the basis of which Bottega Gold Prosecco Doc scored second place for the third consecutive year in the global duty free & travel retail market in the champagne and sparkling wines category.

Apart from champagne, Prosecco Bottega is therefore the number one sparkling wine in the world in this market. The company’s “Il Vino dell'Amore Petalo Moscato” sparking wine also placed eight in the overall ranking.

Due to its economic significance, the duty free & travel retail market is an important channel. Described as a strong driver for increasing a name’s reputation, the channel helps to enhance brand image and price position.

Prosecco Bottega’s high performance is the result of its quality of wine, constant researching and monitoring of the production process, privileged position of the vineyards and the overall passion of its winemakers. Specifically, consumers recognize Bottega Gold's superior quality compared to most champagne and the Treviso-based company's concrete commitment to sustainability, which is constantly pursued with important investments in environmental protection.

In the range of the Treviso winery, Bottega Gold Prosecco Doc, characterized by the iconic golden bottle, is immediately recognizable and appreciated for its elegance and personality.

After more than 40 years of consolidated presence, Bottega is today one of the protagonists of the market thanks to the intuition of Sandro Bottega, who understood early on the potential of this business. Blown glass bottles of grappa led the way, but subsequently sparkling wines were crucial to the brand's success.

"The confirmation for the third consecutive year of the second place overall in the global classification of champagne and sparkling wines is a source of great pride. I hope after the Covid-19 pandemic, there will be a return normal and that people resume traveling, regaining possession of their lifestyle, considering that both airports and companies are among the safest and most controlled places," says Bottega.

REGION Asia

Brand News

August 17 2022

Ritter Sport Colourful World of…

#DiscoverRitterSport promotion continues the brand's sustainable campaign message

August 16 2022

Haribo chews on new travel exclusives

Confectionery firm boosts collection at TFWA World Exhibition

August 15 2022

Exciting animations light up L’Oréal…

Brand promotions for La Roche-Posay, SkinCeuticals, Lancôme, Maison Margiela, L’Oréal Paris, YSL Beauté

August 11 2022

Mondelez hones in on Sense of Place

Sweet souvenirs for globe-trotters

August 11 2022

Cartier opens its largest boutique…

Located in the "Luxury Watches & Jewellery Zone" of the airport, the boutique covers 130-square…

August 11 2022

Tito's Vodka unveils new innovation:…

A limited-edition, 16-ounce, double-steel-walled, insulated and refillable can.

August 11 2022

Hendrick's launches Bureau de Change

A currency-filled gin adventure

August 11 2022

Dubai Duty Free flies with Grey…

Global roll-out continues after Heathrow launch

August 11 2022

IWSR: What’s next for tequila?

A bright future ahead for smaller markets

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap