Costa Coffee expands U.S. team with David Ferreira as Senior Director of Strategic Sales
David Ferreira, Senior Director of Strategic Sales for the U.S. at Costa Coffee
Costa Coffee has appointed David Ferreira as Senior Director of Strategic Sales for the U.S., underscoring its commitment to growth in the travel retail sector.
Ferreira, a seasoned executive with extensive experience in CPG, retail, travel retail, foodservice and wholesale channels, has held leadership roles at JDE Peet’s USA (Tea Forte, L’Or Coffee), A.T. Cross Pen and LVMH (Guerlain). Having served as a Management Committee Member of the Tax Free World Association from 2014 to 2016, Ferreira brings deep expertise in global travel retail strategy.
In his new role, Ferreira will be expanding Costa’s presence in travel hubs by developing partnerships with concessionaires, food and beverage operators and travel retailers. His work will span airport cafés, coffee shops, grab-and-go kiosks, sit-down restaurants, airport lounges, in-flight services, train station cafés, airport food courts and self-service vending machines.
“Costa Coffee is a globally recognized brand with a rich heritage, and I am excited to lead its strategic sales efforts in the U.S. market,” said Ferreira. “The travel retail sector presents significant opportunities for premium coffee experiences. I look forward to working with our partners to enhance Costa’s Coffee offerings across key travel hubs and introduce more U.S. travelers to the brand.”
Ferreira served as Vice President of Global Retail and Wholesale for hospitality, retail, international, cruises and travel retail at JDE Peet’s for eight years. Before that, he spent nearly a decade as head of global travel retail and premium channels at A.T. Cross Pen. Ferreira’s expertise in travel retail will be key in establishing Costa Coffee as the traveler’s top choice and driving brand engagement in the U.S. market.
Providing grab-and-go convenience and barista-quality coffee, Costa Coffee's Smart Café and countertop units currently serve travelers and staff in more than 17 U.S. airports, including major international hubs like Chicago O'Hare, Dallas/Fort Worth and Seattle-Tacoma.
