May 1 2024  |  People

Bacardi GTR names Darragh Ryan as Marketing Director

By Hibah Noor

Darragh Ryan, Marketing Director, Bacardi Global Travel Retail 

Bacardi Global Travel Retail (GTR) has appointed Darragh Ryan as Marketing Director with immediate effect. Based in London, he will lead the Bacardi marketing strategy across travel retail, a strategic brand-building channel for the company’s premium portfolio and recognized for its value in engaging new consumers.

Reporting to Leila Stansfield, Managing Director, Bacardi Global Travel, Darragh most recently served as Marketing Director for Bacardi in India and previously led the company’s whisky portfolio across the Africa, Middle East and Asia (AMEA) Region.

Leila Stansfield, Managing Director, Bacardi Global Travel Retail says, “I am so delighted to welcome Darragh to the GTR family. His experience, in the Bacardi whisky portfolio across over 90 developing and complex markets in AMEA, equips him with a perfect set of attributes, valuable consumer insights and a relentless energy to build loyalty and love for our beautiful brands. He is a natural born explorer and we are looking forward to introducing him to our customers at TFWA in Singapore in May. I would also like to thank Ignacio for his significant contribution to GTR, especially in brand innovation, team development and his leadership of digital as an important key to unlock new opportunities with travelers.”

Darragh Ryan adds, “This opportunity to join the Bacardi GTR leadership team is incredibly exciting. It’s the perfect time for me to build on the past six years across AMEA, a learning hotbed in understanding our whisky consumers in these important and exhilarating markets, while building their passion and loyalty. My new role brings the best of both worlds - engaging with these consumers through travel, while also accelerating my ambitions for our brand portfolio at a global level across more mature markets.” 

After four successful years building premium brands across global travel retail, Ignacio Vazquez Guerra has moved on to become Business Unit Director for Bacardi Spain. He will relocate to Barcelona.

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