LEGO Group launches space-themed animation at Melbourne Airport
LEGO Group partnered with Lotte Duty Free Oceania to deliver this experience
Partnering with Lotte Duty Free Oceania to captivate travelers departing from Melbourne International Airport, the LEGO Group launched an out-of-this-world travel retail animation featuring space-themed sets & activities.
From the moment the travelers set foot into the store, they are transported into a spaceship, embarking on an immersive journey through outer space. The event site comes alive with mesmerizing galaxy lights and sounds, creating an epic cosmic atmosphere. This unique experience invites shoppers of all ages to find endless ways to explore space, all while discovering LEGO® Space sets and exclusive rewards available only at Lotte Duty Free Melbourne airport store.
Shoppers can embark on a fun-filled journey by picking up a copy of the LEGO® Space Galaxy passport and collecting unique stamps at various mission stations throughout the store
Endless ways to explore space
Shoppers can embark on a fun-filled journey by picking up a copy of the LEGO® Space Galaxy passport and collecting unique stamps at various mission stations throughout the store. Each mission showcases a unique LEGO® Space stamp, offering a surprise at every stop. After collecting all the stamps and spending over AUD 99 (US$65), participants will receive an exclusive LEGO® luggage tag, making the experience both memorable and rewarding.
"Amidst the various offerings in travel retail, there is a white space for the LEGO Group to add fun into the shopping and traveling journeys for all travelers. Through this space-themed activation, we are excited to be sharing the gift of play with more children and empower them with skills that will go on to inspire them to explore limitless possibilities of their imaginations and in life through LEGO play,” says Nina Da Costa, General Manager of Singapore, Malaysia, and Travel Retail Asia Pacific at the LEGO Group.
“At Lotte Duty Free Oceania, we are always looking for innovative ways to enhance the travel experience for our customers. Lotte Duty Free and the LEGO Group share a common vision: to create memorable experiences for families and travelers. By combining our expertise in travel retail with the iconic LEGO brand and commitment to creativity, we are transforming the way people experience travel. Our partnership is not just about selling products; it is about creating joyful moments and inspiring imaginations," adds Stephen Timms, Chief Executive Officer, and Director at Lotte Travel Retail Oceania.
With this initiative, the LEGO Group hopes to set a new standard for travel retail, bringing creativity and joy to travelers around the world
Looking ahead in travel retail
The launch of the LEGO Space travel retail animation marks a significant milestone in the LEGO Group’s commitment to enhancing the travel experience. The company is dedicated to continuously innovating and creating new ways to inspire and delight its customers. With this initiative, the LEGO Group hopes to set a new standard for travel retail, bringing creativity and joy to travelers around the world.
See photos below from LEGO Group's stand at TFWA Cannes 2024:
