Duty Free Dynamics celebrates a successful TFWA WE in Cannes
For the first time, since Duty Free Dynamics announced its partnership with Playmobil, DFD presented a dedicated brand space at its showroom outside of the Palais
During the 40th TFWA exhibition held in Cannes, France, Duty Free Dynamics (DFD) hosted an impressive showroom in front of Le Palais des Festivals et des Congrès of Cannes, where it showcased a selection of products from the brands within its portfolio.
More than 150 partners and leads from over 30 nationalities visited the DFD showroom.
For the first time, since DFD announced its partnership with Playmobil, there was an entire space dedicated to the brand. This space highlighted DFD’s focus on personalization for retail environments, featuring stunning gondolas animated with life-sized figurines that became the center of attention for all visitors.
Additionally, there was an exclusive area for New Era caps, a product more in trend than ever. This space displayed the caps in a showcase similar to the custom retail displays that can be seen in stores.
Sennheiser was one of the standout brands, where visitors were able to experience firsthand the unmatched quality of the brand's headphones. Each visitor tested their favorite song and enjoyed a “Unique Audio Experience.” These headphones were also displayed on an impressive two-meter-tall stand, ideal for in-store use.
In the watches section, for the first time since announcing the extension of its partnership with the Timex Group, Duty Free Dynamics showcased the luxury watch brands Versace, Ferragamo, Philipp Plein, and Plein Sport, as well as Guess, which is now part of a global agreement. Guess has transitioned from a regional focus in the Americas to a global scope.
The redesigned Oris Aquis watches were also on display, where every aspect has been reconsidered and improved to deliver a beautiful, desirable, high-performance timepiece that perfectly balances form and function.
Martin Mairal, CEO of Duty Free Dynamics, said, “It has been a very productive event. We had the opportunity to showcase our unique value proposition to both partners and leads as a retail solutions provider. Our showroom was designed to feel like a real retail space. Additionally, the reception of Playmobil has been exceptional, and we look forward to seeing it featured by major operators across EMEA and the Americas.”
Duty Free Dynamics truly demonstrated its commitment to being a retail solutions provider for its partners with a comprehensive 360-degree approach. The company offers personalized, impactful in-store exhibitions, supported by a training department who empower sales staff. Their global reach spans four continents, with logistics platforms strategically distributed to help partners consolidate orders across multiple brands and have their orders ready in just five business days.
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