November 29 2021  |  Gifts & Children's Products

Duty Free Dynamics and Simextra Group open Lego store

By Laura Shirk

The new Lego store at Cheddi Jagan International Airport in Guyana

Duty Free Dynamics (DFD), the travel retail brand distribution specialist, and Simextra Group, experts in the domestic and travel retail concession market, have partnered to bring one of the first Lego stores in South America to life at Cheddi Jagan International Airport (CJIA) in Guyana.

Located in the airport’s departures area, the store gives travelers the opportunity to explore new and exciting products from the Danish toy brick brand.

Maria Villarreal, VP Commercial/Americas at Duty Free Dynamics, said: “We feel really proud to be able to open one of the first stores fully dedicated to Lego within the LatAm region. We’re also honored to join forces with Simextra Group. This step represents the beginning of Duty Free Dynamics’ new commercial strategy. Moving forward, DFD’s business will be focused on the development of brand concept stores throughout the Americas. We will be joining forces with our best partners regionwide. We will be developing this new model with all the brands within our company’s portfolio which we consider will be self-sustainable under a monobrand retail environment.”

Awien Soekhoe, CEO, Simextra Group, added: “What started as a small idea to also offer Lego toys in our travel retail stores slowly grew into a fully dedicated brand store at Cheddi Jagan International Airport. An entire team of local and international professionals has dedicated their time and best efforts and the result exceeded everyone’s expectations. As always, we don’t consider ourselves simply a domestic wholesaler or travel retail operator, but a professional partner with market experience, willing to work towards the long-term goals of all stakeholders.”

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