March 12 2020  |  Gifts & Children's Products

​Duty Free Dynamics expands portfolio with addition of L.O.L Surprise!

By Jas Ryat

Duty Free Dynamics (DFD) continues to expand its portfolio with the addition of L.O.L Surprise! brand from MGA Entertainment, Inc. (MGAE). L.O.L Surprise! will strengthen the Master Franchisor's toys category, which already includes LEGO. DFD’s will distribute the brand throughout the Americas Travel Retail Channel.

The success of the popular toy launched in 2017 can be attributed to the YouTube craze for unboxing. L.O.L Surprise's flagship product is a sphere that contains a three-inch tall figurine. To get the doll, the child has to unpack different levels of layers that contain stickers, secret messages or mix and match accessories.

More than 300 million balls have been sold all over the world over the last three years with the L.O.L. Suprise!'s global YouTube channel generating over 1.3 million subscribers and over 11 billion views.

MGAE, is one of the world’s leading privately held toy companies. L.O.L. Surprise! won 'Toy of the Year' for the third consecutive year at the Annual Toy Industry Awards held in February.

For more information Tatiana Pinto, Business Developer - Brand Manager

REGION Americas

Brand News

September 21 2023

Butlers Chocolates to launch bite-sized…

They will introduce a collection of 16 dessert-inspired chocolates and an assortment of mini chocolate bars

September 21 2023

​Go Travel to showcase expanded…

The travel accessories specialist is launching an expanded offer of electrical adapters and chargers

September 20 2023

Monarq and the GlenAllachie announce…

The agreement also covers the USA Duty Free channel

September 20 2023

​Travel Blue Group expands Our…

Over 140 products in the company's range are now sustainable

September 20 2023

​Belgian chocolate brand Guylian…

The company has launched Dark Praliné Seashells in honour of the milestone

September 18 2023

​Japanese beauty brand SENSAI returns…

The company will showcase a selection of new launches and best-sellers at the show

September 18 2023

​EssilorLuxottica and Lagardère…

The animation highlights the VE4452 model from Versace’s Special Projects Collection

September 18 2023

​Mondelez WTR's Toblerone 'Bag…

This activation marks Mondelez WTR’s first ever corporate social responsibility (CSR) campaign in Asia Pacific

September 18 2023

Mars Wrigley ITR to showcase next…

The company will also share more about the introduction of their 100% Responsibly Sourced Cocoa logo within ITR.

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap