January 3 2023  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO thanks customers in end-of-year live session

By Laura Shirk

The Korean arm of the brand hosted a Year End Thank You live session as a way to thank its loyal customers; hosted by Inyoung Choi, Ari Hong, and famed KOL Kimmy Kim

Since FOREO experienced a "stellar year of digital successes" in 2022, the Korean arm of the brand hosted a Year End Thank You live session as a way to thank its loyal customers. Hosted by Inyoung Choi, Ari Hong, and famed KOL Kimmy Kim, the live session drew more than 10,000 viewers and took place to promote the brand's product range before its price increase on the first of January.

During the "Sseuk Live" session, customers benefitted from purchasing goodies and gifts heading into the new year and learning about the skincare secrets of the hosting team.

The live featured the LUNA 4 go pre-launch, exclusive to the SSG.com session, the LUNA 3 and the UFO 2. The latter were introduced with special discount promotions exclusively for live viewers, while the LUNA 4 go made its debut in Korea during the program. Plus, the brand provided surprise gifts to attract more viewers and increase engagement.

The LUNA 4 go brands itself as "the must-have travel-friendly device for cleansing on-the-go," and is clinically proven to remove 99% of sweat, dirt and oil on the skin. Made with ultra-hygienic silicone touchpoints that are quick-drying and non-porous, the device delivers a deep and gentle massage, which relaxes facial muscles, reduces puffiness, and boosts radiance.

Available in four shades of Pistachio, Peach Perfect, Lavender, and Evergreen, the LUNA 4 go boasts up to 300 uses per full charge and provides an effortless cleanse for all skin types in 60 seconds.

“It gives us great pleasure to be able to give back to the consumer by launching an end-of-year live session that is not only engaging, but beneficial to the customer. With increasing costs of raw materials affecting brands worldwide, the live session gave us a chance to provide our products at a reduced price just in time for the new year. We look forward to seeing all of our customers again in 2023, and continuously improving our brand and its offerings to ensure prolonged customer loyalty,” says Gary Long, Global Travel Retail Director at FOREO.

Available in four shades of Pistachio, Peach Perfect, Lavender, and Evergreen, the LUNA 4 go boasts up to 300 uses per full charge and provides an effortless cleanse for all skin types in 60 seconds

REGION Asia

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