Clarins reaffirms anti-ageing expertise with Extra-Firming relaunch
Clarins relaunches its Extra-Firming anti-ageing formula
Clarins Global Travel Retail is reinforcing its leadership in anti-ageing skincare with the relaunch of Extra-Firming—bringing the latest in collagen innovation and sustainable beauty to travelers worldwide.
For over 70 years, Clarins has been a pioneer in skincare, mastering the art of moisturization through a unique blend of scientific advancements, plant-based innovation, high-performance formulations, and professional application methods that enhance product efficacy. As a leading skin expert, Clarins said it continues to push boundaries through adapted solutions that ensure optimal hydration, firmness, replenishment and radiance for every skin type and at every stage of life.
Extra-Firming: Clarins’ latest breakthrough in firming and collagen innovation
The new Clarins Extra-Firming range marks a significant step forward in the company’s expertise in firming skincare. Powered by the trailblazing [Collagen]3 Technology, this cutting-edge formula of phyto-science targets collagen’s quantity, quality, and structure. With the application of the Extra-Firming Cream, the skin appears firmer in just seven days1 while collagen reserves are replenished by 53%.
At the core of this breakthrough is a powerful trio of pro-collagen key ingredients to help fight the loss of skin firmness: Collagen Polypeptide, which supports collagen synthesis for improved skin resilience; Pecan Tree Extract, which helps protect collagen from degradation; and Mitracarpus Extract, which boosts skin elasticity for a smoother, more defined appearance. Clinically proven, the Extra-Firming range delivers an additional 32% visible firmness, 42% plumper cheeks, and 25% more defined face contours as well as a 15% reduction in nasolabial folds.
High-tech formulas for maximum efficacy
The new Extra-Firming range embodies Clarins' commitment to high sensoriality, offering products in an array of seven luxurious textures tailored to every need and skin type.
The Clarins Extra-Firming 'journey' takes in four stations, with gifts and special offer included
From comforting day and night creams for all skin types and dry skin, to an SPF 15 protection, a treatment essence, and a lightweight emulsion, each texture is crafted to melt effortlessly into the skin, leaving it velvety-smooth with a natural, radiant finish. Building on over 45 years of professional firming expertise, Clarins also integrates tailored professional beauty techniques – the Extra-Firming Secrets of Facialists – developed by expert facialist Marie Depoulain, to achieve a defined facial oval.
Sustainability at the heart of innovation
Clarins remains at the forefront of responsible beauty with the new Extra-Firming range, featuring Clarins’ first refillable cream jars, designed to significantly reduce environmental impact by 84%.
The eco-developed packaging is crafted using materials fully made in Europe and designed for longevity and reuse. In parallel, the formulas are crafted with 100% sustainably-sourced plant ingredients, with full traceability ensured through the Clarins T.R.U.S.T. platform. A blockchain-based initiative, T.R.U.S.T offers consumers complete transparency about the origins and journey of the natural components used in Clarins products.
Katalin Berenyi, Brand General Manager of Clarins, commented, “With the relaunch of Extra-Firming, we are bolstering Clarins' commitment to delivering high-performance skincare solutions that cater to the evolving needs of today's travelers. Informed by extensive research and backed by our expertise in both plant-based innovation and professional beauty techniques, Extra-Firming meets the growing demand for effective, sustainable skincare that targets firmness and anti-ageing by replenishing the skin’s collagen reserves, through our pioneering [Collagen]3 Technology, all while reducing environmental impact.
“By offering both proven results and a focus on responsible sourcing, we are providing our travel retail partners with a product range that not only elevates the category but also drives meaningful engagement with discerning consumers worldwide.”
Transforming retail into play: Boosting consumer engagement in Hainan
Dedicated to delivering traveler-centric skincare solutions, Clarins embraces the ‘art of listening’ to meet the evolving needs of global travelers. As part of the worldwide launch of the Extra-Firming range in global travel retail, Clarins is spotlighting its pioneering [Collagen]3 Technology through a major activation at the cdf Sanya International Duty Free Shopping Complex.
Customer interaction is encouraged across the Clarins City Quest
Leveraging the rising trend of immersive role-play experiences, Clarins unveils the “Clarins City Quest” – a dynamic, multi-location activation that seamlessly fuses skincare education with entertainment.
Designed to engage travelers across key touchpoints in Sanya, the quest invites travelers to embark on a fun and rewarding journey to discover the scientific innovation behind the Extra-Firming-themed range, brought to life by three unique experience stations, each spotlighting a key ingredient or technology in the formula.
Station 1 – Pecan Forest (Hotels in Sanya)
To kick off the quest, travelers are welcomed by Clarins City Quest installations in lobbies of key hotels in Sanya, complemented by themed standees at front desks. At this station, guests are invited to locate the Pecan Extract and discover how Pecan Tree Extract helps preserve collagen quality. Upon completion, participants receive a Clarins skincare trial kit.
Station 2 – Polypeptide Research Station (Chagee Store, Haitang Bay, cdf Sanya)
In partnership with Chagee, a leading premium tea drinks brand, Clarins extended the experience to a lifestyle setting. By purchasing a co-branded drink and completing a collagen-themed crossword challenge, travelers can learn about the role of collagen polypeptides in boosting skin firmness.
Participants are rewarded with a Clarins skincare trial kit and a limited-edition Clarins x Chagee phone strap.
Station 3 – Mitracarpus Valley (Clarins Store, Haitang Bay, cdf Sanya)
The journey concludes at the Clarins boutique, where travelers complete a collagen jigsaw puzzle to earn a spin at the in-store gachapon machine modeled after the new Extra-Firming jar, with gifts including either a campaign-exclusive eco bag or a skincare sample.
By integrating skincare knowledge with discovery across hotels, beverage outlets, and the Clarins store, Clarins said this multi-channel activation creates meaningful, memorable touchpoints for travelers. The Clarins City Quest not only celebrates the brand’s scientific advancements through [Collagen]3 Technology but also deepens emotional engagement with consumers in one of travel retail’s most strategic locations.
Omnichannel approach: Amplifying engagement through digital touchpoints
Clarins extended the impact of the campaign in the digital realm through a strategic communications approach that fully leveraged the influence of singer-celebrity Jojo Tang and key opinion leaders (KOLs), effectively driving online engagement and converting traffic into offline action.
Clarins has collaborated with singer-celebrity Jojo Tang and key KOLs
For the first time, Clarins collaborated with cdf on a ‘Celebrity One-Day Manager’ event, allowing selected consumers to engage with celebrities by purchasing designated products. This initiative marked a new attempt to discover innovative ways of engaging consumers and offering exclusive brand experiences. The activation was met with overwhelming enthusiasm, as demonstrated by online buzz and offline excitement.
To further reach online audiences, a celebrity livestream, complemented by four additional livestreams featuring KOLs, took place daily throughout the Labor Day holiday period. These activations allowed online viewers to virtually join the Clarins City Quest, expanding the campaign’s reach and buzz across platforms.
The Art of Creams: Clarins’ 65 Years of Moisturizers and Anti-Ageing Expertise
Clarins has mastered the science of moisturization, offering tailored solutions for every skin need.
Whether hydrating, smoothing, firming, or replenishing, Clarins’ expertise is exemplified through four key lines available in global travel retail: Hydra-Essentiel, Multi-Active, Super-Restorative, and the newly relaunched Extra-Firming. Consumers can also discover their ideal skincare routine through the Clarins Moisturizer Finder, an intuitive digital tool that provides personalized recommendations based on skin concerns and preferences.
The Hydra-Essentiel line boosts hydration for a long-lasting, plumped up looking skin. 95% of women reported more hydrated skin immediately after application of the Hydra-Essentiel Cream.
The Multi-Active line acts on stress ageing, helping to reinforce skin’s resistance and prevent the appearance of the first signs of ageing. After application of the Multi-Active Day Cream, 83% of women said the cream targeted the first signs of ageing.
The Super-Restorative line minimizes wrinkles and loss of density for visibly smoother, firmer and more radiant skin. 88% of women noticed plumper skin after 28 days.
Clarins' said its commitment to excellence is reflected in its meticulous formulation process. Each range undergoes a rigorous development period of at least 18 months, with over 250 quality controls and up to 300 texture evaluations to ensure exceptional efficacy and sensoriality. Guided by 70 years of spa heritage, Clarins has developed over 450 expert application movements and mixology techniques, offering consumers tailored application methods that optimize product absorption and boost visible results, ensuring skincare routines are as effective as possible.
