L'Oréal Travel Retail and CDFG partner in Kérastase boutique in Sanya
The new store is the first-ever Kérastase flagship boutique in Travel Retail Asia Pacific
In partnership with China Duty Free Group (CDFG), L'Oréal Travel Retail and Kérastase Travel Retail Asia Pacific have unveiled the world’s biggest Kérastase flagship boutique.
It is also the first-ever Kérastase flagship boutique in Travel Retail Asia Pacific, located in cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
With this new store officially opened on April 20, Kérastase - the leader of professional luxury haircare worldwide - is said to enter a new era, “further cementing its commitment with partners to reinvent luxury haircare in travel retail”.
The opening of the Kérastase flagship boutique is also in line with the boom in premium haircare, particularly where consumers have more time to focus on self-care ever since Covid. This has led to consumers gaining an increased interest in premium haircare products that offer a luxurious and indulgent experience for them at home.
Kérastase claims its place in cdf Sanya International Duty Free Shopping Complex in Haitang Bay
The opening also marks the grand launch of Kérastase’s latest and most advanced hair and scalp diagnosis tool, K-Scan, in retail. This Beauty Tech innovation was designed with tri-polar lights technology and AI powered algorithm, and the 10-minute service will generate a comprehensive scalp analysis and personalized haircare solution for the travelers.
Inspired by Parisian Suite, the 130-square-meter flagship boutique offers an immersive retail experience, combining the advanced hair technology with indulgent experience and further amplification of the brand’s strong French Heritage.
The alliance of science and beauty
With a balance of modern aesthetic with classic Parisian elegance by incorporating vintage-inspired flooring with sleek monochromatic marbling, the Parisian suite is designed to build an emotional connection where – Luxury haircare can be experienced even at home.
Scalp and hair care are spotlighted in the new Kérastase boutique
The boutique is zoned with discovery touchpoints for travelers to delve deeper into the science behind Kérastase products and discover the ideal regimen for individual hair care and concern.
The professional salon experience now available in retail
Redefining professional haircare solutions for everyone, Kérastase aims to take a step closer to consumers, bringing salon-grade professional services to retail.
The Kérastase store offers professional haircare solutions for everyone
Deeper into the store at our spa room, travelers can experience salon-grade experiences with Chronologiste Hair Ritual, a 50-minute hair treatment, featuring the ultimate-premium Chronologiste Range. Designed for travelers looking for ultimate indulgence for hair, Chronologiste Hair Ritual regenerates scalp and strengthens hair for a smooth and glowing look.
The flagship boutique also offers Kérastase’s first-ever exclusive gifting experience, where travelers can enjoy personalized embroidery and bespoke gift-wrapping services.
Jesus Abia, L’Oréal Travel Retail Asia Pacific Managing Director, said, “Riding the wave of premium haircare's success and Kérastase's exceptional performance, L’Oréal Travel Retail Asia Pacific unveils the world’s largest flagship boutique in Sanya, Hainan, China. With our partner China Duty Free Group, we offer travelers a unique immersive experience in a stunning 130sqm "Parisian Suite," blending advanced hair technology, personalized consultations using the innovative K-Scan diagnostic tool, and indulgent salon-grade treatments.”
"Your hair beauty starts here", at the Kérastase store
Loic Hemard, General Manager of L’Oréal Dermatological Beauty and Professional Products Division at L’Oréal Travel Retail Asia Pacific, commented, “Kérastase has always been synonymous with unparalleled haircare expertise and this new flagship boutique is the culmination of that vision. It is a place where personalized diagnosis meets luxurious hair treatments and where every strand is treated with the utmost care. I recommend every traveler and beauty enthusiast to immerse in the world of Kérastase at this new boutique where science and luxury intertwine to reveal your hair's ultimate beauty.”
Dorothy Liu, Deputy General Manager, Product Merchant Department at China Duty Free Group, added, “We are delighted to offer our customers a unique and elevated shopping experience complete with personalized hair care services at the brand new Kérastase flagship boutique. Together, we aim use this new boutique to enhance the travel retail landscape for our beauty enthusiast consumers who come from all over the world."
