Interparfums partners with Dubai Duty Free in Roberto Cavalli Serpentine launch
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Serpentine by Roberto Cavalli launches with Interparfums and Dubai Duty Free at DXB
Interparfums has joined forces with Dubai Duty Free to launch Serpentine from Roberto Cavalli across 13 locations within Dubai International Airport (DXB).
‘The new fragrance’ – as the campaign highlights – is available exclusively through the travel retailer until July. The Serpentine launch is supported by two outpost animations, along with digital media throughout the UAE hub.
Interparfums described the opening weekend of the launch as “fantastic”, adding that results were “incredibly strong”.
REGION Gulf Africa
