Shiseido Travel Retail presents Japanese Beauty showcase at Fukuoka Airport
Shiseido Travel Retail showcases its portfolio of brands at a newly renovated Fukuoka Airport
Shiseido Travel Retail has unveiled an expanded Japanese Beauty showcase at a newly renovated Fukuoka Airport in southern Japan, marking a strategic step forward in its ambition to be the leading Asian beauty company in travel retail.
Building on Shiseido’s position as the top-ranking beauty group in travel retail, Shiseido Travel Retail is strengthening its presence in Fukuoka, an emerging destination for travelers visiting Japan beyond Tokyo, Kyoto and Osaka. With new direct connections to South Korea, Taiwan, Hong Kong, Mainland China, and Southeast Asia expected to launch in the future, Fukuoka Airport is poised to become a key travel hub in 2025, providing a vital platform for Shiseido to engage diverse global travelers through its elevated beauty offering.
To celebrate the opening, SHISEIDO is releasing two airport-exclusive limited-edition sets
Tatsuya Nagai, Vice President, Travel Retail Japan, Shiseido Travel Retail, commented, “Since travel resumed after the pandemic, Shiseido has become the top beauty choice for travelers in Japan, with our business growing by more than 60% last year as inbound tourism reached new highs. Looking ahead, we aim to consolidate our position in Travel Retail Japan by strengthening our presence at emerging destination airports such as Fukuoka. Fukuoka is one of Japan’s most dynamic cities, best known for its rich history, nature, modern attractions, and vibrant food culture.
“Returning travelers seek authentic Japanese experiences as they discover new destinations across the country. As a driving force of Japanese beauty and heritage, Shiseido is proud to play a role in these journeys by blending Eastern and Western philosophies, tradition and innovation, and science and art.”
The transformation of Fukuoka Airport positions it as one of the major regional airports in Japan. With the addition of a second runway, a new international passenger terminal building, and a walk-through, duty-free retail space, Fukuoka Airport is set to become an even more prominent gateway to Japan.
At five times larger than its previous retail area – Shiseido now holds one of the largest beauty presences at the airport, with an expanded showcase of prestige beauty brands, immersive services, and tailored experiences.
Shiseido Travel Retail’s enhanced presence at Fukuoka Airport features a strong line-up of brands, including BAUM
Hiroko Ajisaka, General Manager, General Affairs Department, Fukuoka International Airport Co, added, “We are honored to partner with Shiseido Travel Retail to bring this refined showcase of Japanese beauty to Fukuoka Airport. As we reimagine our retail experience for a new generation of global travelers, collaborations with distinguished Japanese brands like Shiseido allow us to offer visitors a uniquely local and world-class experience. This opening reflects our shared vision of positioning Fukuoka as a vibrant gateway to Japan, and a rising destination in the global travel retail landscape.”
Fukuoka, named by Expedia as one of the top ‘Detour Destinations’ of 2025, is celebrated for its spring cherry blossoms, ancient temples, and beautiful beaches and mountains. Additionally, a Euromonitor report includes the city as one of the ‘100 Best Cities in The World to Visit in 2025’. As an emerging global destination, Fukuoka plays a key role in Shiseido Travel Retail’s broader vision to develop beyond core cities, capture emerging tourism flows, and drive long-term sustainable growth.
Shiseido Travel Retail’s enhanced presence at Fukuoka Airport features a strong line-up of brands, including SHISEIDO, Clé de Peau Beauté, NARS, ISSEY MIYAKE PARFUMS, narciso rodriguez, ANESSA, BAUM, ELIXIR, THE GINZA, IPSA and Serge Lutens. To celebrate the opening, prestige brand SHISEIDO is releasing two airport-exclusive limited-edition sets: the Bio-Performance Advanced Super Revitalizing Cream Duo – Fukuoka Limited Edition and the Vital Perfection Basic Care Set (Enriched) – Fukuoka Limited Edition – marking Shiseido Travel Retail’s first-ever curated skincare offering exclusive to a specific airport.
