Coty Travel Retail reveals Burberry’s first-ever cross-category outpost at Singapore Changi
Celebrating the opening of the Burberry cross-category Basecamp at Singapore Changi Airport
Coty Travel Retail has unveiled an exclusive Burberry cross-category activation at Singapore Changi Airport, bringing the worlds of beauty, fragrance, and fashion together for a dynamic multi-sensory experience.
Created in partnership with The Shilla Duty Free Singapore and Changi Airport Group (CAG), the Burberry Singapore Changi Basecamp Outpost will also feature the avant-première launch of Burberry Golden Haze and Rose Ember Eau de Parfum, the latest additions to the Burberry Signatures Extreme Botanicals collection.
Running from May 1 to June 24, 2025, the Burberry Singapore Changi Basecamp Outpost invites travelers into Burberry’s universe through a curated selection of clothing, accessories, eyewear, make-up, and fragrances in an immersive, cross-category environment. At the heart of the space is the debut of Golden Haze and Rose Ember, two new Eaux de Parfum celebrating resilient flowers that flourish in extreme conditions.
The Burberry Bootcamp Outpost brings together the worlds of beauty, fragrance and fashion
“The debut of Burberry’s first-ever cross-category outpost at Singapore Changi Airport is further testament to Coty’s commitment to crafting unique ‘retailtainment’ concepts that bring our brands to life through immersive storytelling, personalized discovery, and exclusive product access,” said Mette Engell, SVP Global Travel Retail, Coty. "This launch once again underscores that we are the go-to partner for fashion houses focused on creating elevated experiences that captivate people’s imagination.”
Located in Terminal 3 of Singapore Changi Airport, the Basecamp Outpost offers travelers access to the Burberry’s complete fragrance portfolio, from Goddess Eau de Parfum Intense and Hero Eau de Parfum to the premium Burberry Signatures line, alongside personalized engraving services available on select products.
Complementing the fragrance offering is Burberry’s signature make-up range, crafted to deliver a flawless, radiant finish. Product highlights include Burberry Kisses, the recently launched Burberry Brit Shine and the Beyond Wear face collection powered by the groundbreaking Trench Protect Technology. Inspired by the revolutionary fabric of the iconic Burberry trench coat, the collection offers active wear, long lasting active care and weather protection.
Traveling consumers are invited to explore Burberry fragrances at a dedicated Signatures Corner
To further enhance the experience, the outpost features interactive activations such as a Burberry Beyond Wear photobooth, where visitors can receive complimentary samples of Beyond Wear Perfecting Matte Foundation. Guests can also discover their ideal product match using virtual try-on tools and the Beyond Wear Weather Machine, a sensory-led experience tailored to climate and skin tone.
The journey continues with a dedicated Burberry Signatures Corner, where visitors are invited to explore the fragrances through immersive audio-visual storytelling and custom hot-stamping personalization with every purchase. To complement the olfactive experience, guests are invited to enjoy specially iced teas blends, inspired by the aromatic notes of Golden Haze and Rose Ember.
