Molton Brown and Avolta feature travel retail fragrance favorites in selected UK airports
Molton Brown's Coastal Cypress & Sea Fennel and Sunlit Clementine & Vetiver fragrance portfolio is highlighted through the collaboration with Avolta
Underlining its travel retail growth strategy, Molton Brown has joined forces with Avolta to introduce a series of high-profile Beauty Stations in seven UK airport locations.
The eye-catching installations, which form part of the company’s 2025 Summer Scents campaign, showcase Molton Brown’s Coastal Cypress & Sea Fennel and Sunlit Clementine & Vetiver fragrance portfolio. The merchandising units feature colorful key visuals of each fragrance designed to evoke the essence of the scent they portray.
The Beauty Stations are present at Manchester T2, Bristol, London Heathrow T2 & T4, London Stansted, East Midlands and Leeds Bradford Airport, from May 1 until June 5. They follow on from the recent high-profile spring Contentainment collaboration with Avolta, in London Heathrow Terminal 3, which highlighted Molton Brown’s new Bluebell & Wild Strawberry fragrance.
The standout Molton Brown Beauty Stations feature in seven UK airports
The Coastal Cypress & Sea Fennel Collection offers travelers a refreshing combination of salt-sprayed breeze and cool spice. In 2024 this signature fragrance was reinterpreted by punk poet Dr. John Cooper Clark, as part of Molton Brown’s pioneering Artists of Note series. Cooper Clark reimagined Coastal Cypress & Sea Fennel into an evocative poem, written and delivered in his signature rhythmic style.
The Summer Beauty Stations spotlight the scent’s EDP, EDT, Body Wash, Body Lotion, Hand Wash and Hand Lotion.
Embodying a summer state of mind, Sunlit Clementine & Vetiver is a feel-good, citrus-woody fragrance that’s ideal for sun-kissed getaways. Travelers can treat themselves to the EDP, EDT, Body Wash and Body Lotion.
Rosie Colleypriest, Molton Brown Associate Director General Travel Retail, said, “We are delighted to launch our 2025 Summer Scents campaign with these impactful new Beauty Stations, in partnership with Avolta. This initiative allows us to attract and engage with a valuable travelling demographic as the peak summer holiday period approaches, driving awareness and sales through targeted product placement and seasonal relevance.”
