Coty Travel Retail and The Shilla Duty Free introduce Kylie Cosmetics to Korea
The exclusive pop-up invites travelers to discover all that Kylie Cosmetics has to offer
Coty Travel Retail, in partnership with The Shilla Duty Free, has launched an exclusive Kylie Cosmetics pop-up experience at Incheon International Airport, marking the brand’s debut in Korea.
Located in Incheon International Airport Terminal 2 at The Shilla Duty Free Shop, the Kylie Cosmetics pop-up runs until May 2025, inviting visitors to discover all that Kylie Cosmetics has to offer.
Travelers will be able to interact with Kylie Cosmetics products and collections, including the Matte Lip Kit, Cosmic Kylie Jenner Eau de Parfum, Kylash Volume Mascara, and Lip Oils. Onsite beauty specialists are available to offer beauty consultations, enabling people to discover their own Kylie Cosmetics look.
The branded space is said to provide travelers with a gateway into the world of Kylie Cosmetics
Caroline Andreotti, Chief Commercial Officer, Prestige, Coty, commented, “We are excited to partner with The Shilla Duty Free to introduce Kylie Cosmetics in Korea, marking the brand’s official debut in the market. This dynamic pop-up provides travelers with a gateway into the world of Kylie Cosmetics, taking them on an exciting journey of exploration, inspiration, and creativity.”
Since its initial opening in January, the Kylie Cosmetics pop-up launch has delivered outstanding results at The Shilla Duty Free Shop and online. The first wave of online stock sold out in just five days, demonstrating remarkable demand. The pop-up has also gained significant organic traction on social media, with beauty influencers generating buzz across multiple social platforms.
This launch marks an exciting new chapter as the brand continues to bolster its global footprint, offering travelers an unforgettable beauty experience at one of the world’s most dynamic and bustling travel hubs.
