The Estée Lauder Companies returns to China International Consumer Products Expo
Celebrating the official opening of The Estée Lauder Companies pavilion at the 5th China International Consumer Products Expo
As one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, The Estée Lauder Companies (ELC) has marked its fifth consecutive appearance at the 5th China International Consumer Products Expo (CICPE).
This year’s pavilion showcased how ELC's portfolio of prestige beauty brands is strengthening its deep understanding of the Chinese consumer through leading scientific innovation, product development and engaging retail activations to elevate the travel retail experience in Hainan.
On the opening day of the 5th CICPE, Libo Yin, member of the Standing Committee of Hainan Provincial Party Committee and head of the United Front Work Department, joined Cui Huang, Deputy Director General of the Hainan Provincial Bureau of International Economic Development, Michelle Sun, Vice President of China Duty Free Group, and Dorothy Liu, Vice President of Merchandising Department of China Duty Free Group, on a visit to The Estée Lauder Companies pavilion.
They met with Olivier Dubos, Senior Vice President/General Manager, Travel Retail Worldwide, The Estée Lauder Companies and Maggie Wu, Vice President/General Manager, Travel Retail China, The Estée Lauder Companies, opening The Estée Lauder Companies’ pavilion with a toast to the strong relationship between ELC and Hainan travel retail market..
Olivier Dubos, Senior Vice President/General Manager, Travel Retail Worldwide, The Estée Lauder Companies, speaking at the opening of the pavilion
“Hainan has been an integral part of China duty free industry growth,” Oliver Dubos said. “As we have continued to build our presence here over the past 15 years, it has been incredible to see how this beautiful island has become a premiere tourism destination and global shopping hub. It's no question that Hainan features unparalleled retail real estate, a playground for global brands to experiment with large-scale stores, immersive experiences and hyper-localized exclusives.”
At the Expo, The Estée Lauder Companies unveiled a pavilion that blended futuristic design with natural elegance. Flowing curves symbolized the promise and potential of the travel retail industry while reflecting the vitality of Hainan as a thriving hub. The heritage wall highlighted key milestones in the company’s history, with each detail reflecting its long-standing commitment to the Chinese market – particularly in travel retail market – and its pursuit of continually elevating the consumer experience.
Key brands in The Estée Lauder Companies portfolio are highlighted at the Hainan Expo
The 14 brands featured in this year’s pavilion included Estée Lauder, Clinique, Lab Series, Origins, M·A·C Cosmetics, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Darphin Paris, Tom Ford, Le Labo, Editions de Parfums Frédéric Malle and Kilian Paris. Across dedicated brand zones, visitors explored the diversity of The Estée Lauder Companies’ portfolio and experienced a curated range of makeup, skin care, fragrance, and hair care offerings, each designed with advanced efficacy, and thoughtful formulation to meet today’s consumers’ personalized beauty needs.
In a first for CICPE, The Estée Lauder Companies’ pavilion included a dedicated Innovation Zone, showcasing cutting-edge scientific breakthroughs developed in the company’s global research and development centers including ELC’s China Innovation Lab in Shanghai. Centered on three pillars – product, retail, and experience innovation – the space leveraged multi-dimensional digital technologies to create an immersive journey, enabling visitors to intuitively engage with the company’s scientific breakthroughs.
Night Science & Technology Zone
The Night Science & Technology Zone highlighted the company’s four decades of leadership in night repair innovation and discovered skin’s natural renewal process and the breakthrough formulations that support it. Utilizing Apple Vision Pro, visitors explored the science behind signature technologies such as Estée Lauder’s Chronolux peptide and La Mer’s Rejuvenating Night Cream.
Luxury Skincare and Fragrance Zone
The Luxury Skincare and Fragrance Zone allowed visitors to instantly access the science and technology behind prestige brands such as Estée Lauder, La Mer, and Tom Ford through NFC-enabled technology.
From the revitalizing potential of Estée Lauder’s SIRTIVITY-LPTM technology, to the legendary restorative power of La Mer’s Miracle Broth, and the artisanal craftsmanship of the Tom Ford fragrance lab, the exhibit offered a multisensory journey where science and sensorial experiences converged.
The Estée Lauder Companies introduced visitors to its path of beauty
Dermatological Skincare Zone
Within the Dermatological Skincare Zone, Clinique, ELC’s leading dermatological brand, showcased Clinique Reality 9.0, an advanced skin analysis solution powered by facial recognition technology. By capturing multi-dimensional facial data, the system accurately assesses skin conditions and generates personalized skincare recommendations, offering consumers a more scientific and efficient approach to skincare.
Makeup Innovation Zone
The Makeup Innovations zone showcased The Estée Lauder Companies’ deep understanding and research findings on the skincare and complexion needs of Chinese consumers. From shade matching in base makeup to the integration of skin care and makeup benefits, the space demonstrated how scientific insights are powering localized innovation and leading the evolution of personalized beauty in China.
Since entering the Hainan travel retail market in 2009, The Estée Lauder Companies has set the standard for retail excellence through its commitment to the consumer, focus on innovation and advanced localized strategy. ELC opened its Travel Retail China headquarters in Haikou in 2023 and in partnership with its retailers now distributes 14 brands in offshore duty free and duty paid stores across four Hainan cities.
“We at ELC are grateful for all the Hainan government has done to make this beautiful island a first-class destination for local and international travelers, and we remain committed to delivering the best of beauty for many years to come,” Dubos added.
