Nuxe reveals Nuxuriance Ultra Exceptional Day and Night Cream
Nuxe adds the Exceptional Day and Night Cream to its successful Nuxuriance Ultra range
Nuxe is continuing to target skincare anti-aging with the launch of its Nuxuriance Ultra Exceptional Day and Night Cream.
According to the brand, its strong investment in Nuxuriance Ultra – with its distinctive green packaging – set off a “Green Wave of anti-aging products”. This latest launch takes Nuxe into year two of its ambitious journey to establish the brand as a key player in the anti-aging skincare market.
“We enjoy the competitive advantage of Nuxe being a recognized pioneer in the research and development of natural cosmetology and botanical oils: our products are developed using powerful natural ingredients, according to a strict formulation charter and are tested under dermatological supervision,” Nuxe stated.
An example of this approach is the introduction, in 2024, of Nuxuriance Ultra Alfa 3R, an anti-aging skin care range with an exclusive innovation, the Alfa [3R] Technology. This natural origin and ultra-high-tech formula offers visible correction of the main signs of aging; wrinkles, firmness, sagging and dull skin “and its performance has amazed all those who have adopted it”. Over 350,000 units were sold in the eight months following the launch.
This innovation continues with the development of Nuxuriance Ultra Exceptional Day and Night Cream. The challenge behind this formulation was to create an ultra-effective anti-aging cream that combined two products in one. A cream that both protects, smooths, unifies and boosts radiance during the day and repairs, renews and maintains hydration during the night.
This latest launch takes Nuxe into year two of its ambitious journey to establish the brand as a key player in the anti-aging skincare market
Its formula meets this challenge by combining Alfa [3R] Technology with a 2% concentration of Niacinamide. This key ingredient, also called Vitamin B3, is a molecule that is naturally present in the body and plays a major role in many biological reactions, including energy production. It is also known for its multiple benefits on the skin, moisturizing and strengthening the skin barrier, acting on firmness and helping to boost radiance. Its’ anti-dark spot and anti-wrinkle properties make it ideal to provide anti-aging effectiveness, improve skin quality and restore an even complexion.
Nuxuriance Ultra Exceptional Day and Night Cream harnesses all those benefits, providing continuous correction day and night by forming an antioxidant shield on the skin during the day, and by night, when it strengthens the skin barrier and firms the skin, by stimulating collagen production, correcting skin redness, enhancing skin radiance, tightening pores and regenerating the skin in depth.
With over 50% of women only using one product in their skincare beauty routine, Nuxuriance Ultra Exceptional Day and Night Cream’s 24h double action revolutionizes their beauty routines by providing them with these two different anti-aging skincare routines in a single jar.
True to Nuxe’s commitment to creating a seductive, sensorial experience, the texture of the Nuxuriance Ultra Exceptional Day and Night Cream is light and fluid, leaving an ideal satiny finish during the day while being sufficiently enveloped and rich to provide comfort at night. This sensorial appeal is further enhanced by its contemporary and sophisticated fragrance.
Nuxuriance Ultra Exceptional Day and Night Cream is presented in an emerald green and gold finish 75ml jar and brings the Nuxuriance Ultra range line up to seven products.
It will be supported instore in travel retail throughout April and May by animations across European airports in Paris, Madrid, Frankfurt, Rome, Milan, Brussels, Milan, Warsaw, Luton, and Charleroi. These will vary from podiums to beauty stations.
According to Nuxe, its new product earned exceptional praise from up to 97% of women who tested it. 90% would choose Nuxuriance Ultra Exceptional Day and Night Cream, immediately after use, 84% of users found their skin became immediately radiant and, after one day, 88% of users found that on waking up their skin was revitalized and appeared smoother and 81% found their skin texture to be more refined. After seven days usage 97% of users found their skin became visibly more beautiful with skin quality improved and the complexion more even. After 28 days usage, 93% of users found their skin to be smoother ,90% found their skin to be firmer and 87% of users found their wrinkles and fine lines seem smoothed and their skin seemed visibly more youthful.
Camille Cordier, Head of Sales, Nuxe Global Travel Retail, said, “Nuxuriance Ultra Exceptional Day and Night Cream is the best embodiment to date in our incredible journey to build leadership of the anti-aging products segment. It is a prestige segment expected to double by 2027, and Nuxuriance Ultra products will ensure we continue to ride that wave of growth.
“We have got behind this product in a big way, to the extent that in local markets, for the first time, we had anti-aging podiums in pharmacies and selective retail, showcasing our expertise in this increasingly high-demand skincare anti-aging routine. Wherever a Nuxuriance Ultra product has been introduced to market it has become an immediate success story, and we expect Nuxuriance Ultra Exceptional Day and Night Cream to have the same impact. By creating an exceptional Nuxe hero in the Nuxuriance Ultra range, I believe we have created what will become a new iconic Nuxe product.”
