Airport exclusive: Coty reveals avant-première launch of Marc Jacobs Daisy Wild Eau So Intense
Introducing Marc Jacobs Daisy Wild Eau So Intense
Coty Travel Retail has unveiled the avant-première launch of Marc Jacobs Daisy Wild Eau So Intense, the latest addition to the Daisy Marc Jacobs collection.
With an intensified composition and deeper tone compared to the original Daisy Wild, the new fragrance creates a bold and captivating experience inviting consumers to embrace their wanderlust and explore the beauty of nature. Crafted by Givaudan perfumers Sonia Constant and Adriana Medina, this composition features banana blossom and jasmine, with a warm amber base.
The innovative Daisy Wild Eau So Intense launched in select major international airports across the Americas, Europe, and Asia-Pacific earlier this month, providing travelers first access before it becomes available worldwide on April 1 2025.
Leveraging Coty’s leadership in digital innovation and immersive in-store experiences, the exclusive travel retail rollout invites travelers to discover the fragrance through a series of engaging experiences inspired by nature’s hidden treasures. They include a digital memory game, wheel-of-fortune and a photobooth.
These digital and highly-personalized experiences are expected to dram travelers into the bold, playful, and adventurous world of Daisy Wild Eau So Intense while unveiling its inspiration and fragrance notes.
Daisy Wild Eau So Intense features at Oslo Airport
Daisy Wild Eau So Intense launched at London Heathrow Airport, Gatwick and Stansted airports in the UK, along with Málaga-Costa del Sol Airport and Alicante-Elche Miguel Hernández Airport in Spain, Singapore Changi Airport and Tocumen International Airport in Panama. Sydney Kingsford Smith Airport in Australia will host a cross-category activation that combines fragrance with fashion through the Marc Jacobs fashion brand.
“We are delighted to exclusively introduce the latest edition of the Daisy Marc Jacobs collection, Marc Jacobs Daisy Wild Eau So Intense, to travelers around the world,” said Guilhem Souche, Senior Vice President, Global Travel Retail at Coty.
“Travel retail offers a unique space for discovery, making it the perfect setting for this debut. Through an engaging omnichannel experience, we are immersing consumers in the spirit of the fragrance – bringing its vibrant, adventurous essence to life across multiple touchpoints.”
The fragrance bottle presents the signature wildflower bouquet, bringing together degradé shades of orange, pink, blue, green, and purple and complemented by bright green playful flower stems that add a whimsical touch. Echoing the fragrance’s adventurous spirit, the packaging features a deep green background with vibrant, overgrown floral borders.
Marc Jacobs Daisy Wild Eau So Intense is available in three bottle sizes – 30ml, 50ml, and 100ml – as well as in a 10ml pen spray.
