Clé de Peau Beauté introduces ‘Explore Your Extraordinary’ campaign
Clé de Peau Beauté ‘Explore Your Extraordinary’ at cdf Sanya International Duty Free Shopping Complex
Shiseido Travel Retail has unveiled the Clé de Peau Beauté ‘Explore Your Extraordinary’ campaign, a travel-exclusive experience designed to showcase the richness of La Crème.
Marking Clé de Peau Beauté’s fifth anniversary at the cdf Sanya International Duty Free Shopping Complex during Chinese New Year, this landmark initiative represents one of the prestige brand’s most extensive global travel retail activations to date.
After debuting in Hainan, ‘Explore Your Extraordinary’ is set to engage global travelers across Hong Kong, Macau, Taiwan, Thailand, Japan, the USA and Canada from April.
As one of Shiseido’s core brands, Clé de Peau Beauté is pushing the boundaries of performance, precision, and prestige. This global campaign is anchored on Clé de Peau Beauté’s science-backed cream, La Crème.
Reinforcing Clé de Peau Beauté’s legacy as the epitome of scientific innovation, Japanese craftsmanship, and uncompromising luxury, the campaign delivers the epitome of retail excellence through Clé de Peau Beauté’s Personal Beauty Specialists.
Dressed for the campaign: The Clé de Peau Beauté flagship boutique in Haitang Bay
Philippe Lesné, President & CEO of Shiseido Travel Retail, commented, “As a core prestige beauty brand, Clé de Peau Beauté is one of the top priorities for Shiseido Travel Retail. The 'Explore Your Extraordinary' campaign is a milestone, and we celebrate Clé de Peau Beauté’s elevated presence at Haitang Bay during Chinese New Year over the past five years. This year, we are planning the brand’s most ambitious worldwide campaign yet – it is a fantastic opportunity to engage global travelers with the unique science and story of our iconic La Crème. We thank our partners at China Duty Free Group for their continued support in bringing Clé de Peau Beauté to travelers seeking unique prestige beauty experiences.”
Dorothy Liu, Vice President/Deputy General Manager, Product Merchant Department, China Duty Free Group, added, “It is a privilege to welcome back Clé de Peau Beauté to cdf Sanya International Duty Free Shopping Complex for its fifth annual traveler campaign. During the Chinese New Year period, the island of Hainan is expected to host around five million travelers that are seeking luxurious ways to relax, explore and shop prestige beauty.
A Clé de Peau Beauté Personal Beauty Specialist demonstrates the moisturizing qualities of La Crème
“The Clé de Peau Beauté ‘Explore Your Extraordinary’ outpost provides an immersive and engaging retail experience that puts the spotlight on La Crème. We are confident that travelers will embrace this world premiere of the ‘Explore Your Extraordinary’ travel concept and look forward to collaborating with Shiseido Travel Retail in the future to bring more unique traveler campaigns to life for shoppers in Hainan.”
Guided by Shiseido Travel Retail's ambition to create unique value for travelers, the ‘Explore Your Extraordinary’ campaign elevates the traveler experience through exclusivity and personalization. The campaign captures the transformative power of travel, celebrating the excitement of new experiences that elevate the spirit and unlock limitless potential, while redefining travel as a journey of self-discovery and endless possibilities. It delivers a holistic online-to-offline (O2O) traveler journey, seamlessly integrating digital and physical touchpoints to increase traveler awareness and drive conversion.
The outpost animation space is complemented by a full counter dress-up at its flagship boutique at cdf Sanya International Duty Free Shopping Complex Block C. Additionally, an exclusive takeover of the Clé de Peau Beauté CDF Mini Program Shop-in-Shop amplifies the digital retail experience, strengthening brand visibility, accessibility and engagement among Chinese travelers. By streamlining the shopping process, it offers a seamless and convenient platform for exploring the world of prestige beauty, making it easier for consumers to browse and purchase from anywhere, at any time.
Clé de Peau Beauté introduces an interactive, highly personalized retail journey that invites travelers to discover their radiance with La Crème. This immersive retailtainment journey begins with a personalized experience, expertly addressing individual skin concerns and offering curated recommendations that showcase La Crème’s rich heritage, cutting-edge science, and luxurious ingredients.
At the heart of the ‘Explore Your Extraordinary’ experience is a personalized photo moment featuring the traveler’s name on-screen – a memorable gesture of bespoke service embodying the essence of Omotenashi. Additional highlights include a TREX2 wall and an exclusive La Crème podium, making this an unforgettable journey of discovery and indulgence.
The ‘Explore Your Extraordinary’ campaign comes to life with an exclusive product lineup crafted just for travelers. Clé de Peau Beauté’s iconic La Crème is featured in a pre-launch campaign-exclusive set, presented in a luxurious sleeve that reflects the campaign’s sophisticated allure. Rounding out the selection, the campaign and retail outposts shine a spotlight on the brand’s bestsellers: The Serum, The Supreme Series, and the Key Radiance Care range, each offering a step toward unlocking radiant, transformative beauty.
Through this collection, the campaign invites travelers to embrace the illuminating power of their journeys and discover a version of themselves that has been waiting to be revealed.
