Burberry’s Hero Parfum Intense launches in global travel retail
Coty introduces the latest release in the Burberry Hero line
Coty has introduced the latest fragrance in the Burberry Hero journey, Burberry Hero Parfum Intense.
Crafted by Master Perfumer Aurélien Guichard, Hero Parfum Intense builds on the Hero signature trio of cedarwood oils at its heart and is further enriched by spicy top notes of black pepper and a base note of deep leather, amplifying the fragrance’s intensity and depth.
“My inspiration for the Hero Parfum Intense was to build a new intensity synonymous with a natural sensual strength,” said Guichard.” In this deeper version, textured dry-down notes contrast with the first vibrant impression to create a feeling of depth through dark, precious and intense notes. This evolution in the Hero story takes us on a journey into one’s courage, confidence, and inner power, where scent becomes a reflection of strength and self-discovery.”
The Hero Parfum Intense campaign
Portraying a modern man, the Hero Parfum Intense campaign sees American actor Adam Driver continue his quest for freedom, revealing a more courageous side to his character. In this new chapter, the campaign sees Driver and his horse pushing their physical limits even further, mirroring the power of the fragrance’s new deep leather note.
American actor Adam Driver stars in the Hero Parfum Intense campaign
“Heroism is not a straightforward or linear concept; it’s constantly evolving and personal,” Driver said. “To be a hero is to stand apart, to challenge the status quo, and to act in service of something greater than yourself. This latest iteration of Hero pays homage to the courage to break free from convention and embrace what makes the individual unique.”
Housed in a deep-brown bottle, its angular shape is an abstract reinterpretation of a horse’s hoof detailed with the Burberry logo. The new Hero Parfum Intense comes in two sizes: 50ml and 100ml. The 100ml bottle is refillable, with a 200ml refill which is sold separately.
The Burberry Hero Collection
Burberry Hero EDT, Burberry Hero EDP and Burberry Hero Parfum are available in 150ml, 100ml and 50ml bottles. The 100ml bottle is refillable, with a 200ml refill.
Burberry Hero Parfum Intense is available from March 1 2025 on Burberry.com, in Burberry stores and from select retailers.
