Nuxe adds Plumping Lip Serum to popular Very Rose range
Nuxe introduces Very Rose Plumping Lip Serum
Nuxe has added Very Rose Plumping Lip Serum to its Very Rose range, aiming to replicate the success of the Rêve de Miel Lip Oil which ranks as one of Nuxe’s Top Ten products.
The oil has gone viral on social media and delivered sales success in every country that Nuxe has introduced it to.
Very Rose Plumping Lip Serum, in an 8ml size bottle, has a key active moisturizing ingredient of rose oil extract. No just a lip moisturizer, it is also a lip beautifier thanks to one of the key ingredients, natural hyaluronic acid, which volumizes as well as further moisturizing the lips. The result, according to the brand, is highly effective 24-hour moisturizing and beautifully plumped lips.
The natural hyaluronic acid is also combined with two other powerful lip-targeted active ingredients, pepper fruit extract to stimulate blood circulation and menthol to create a cooling effect.
The entire Very Rose range also gets a makeover in 2025 with less plastic packaging and minimized ingredients, using only those required to maximize efficacy, enhance sensory and ensure naturality and tolerance
Elodie Brunner, Nuxe Head of Export & Travel Retail, said, “Very Rose Lip Serum represents an important new addition to our Very Rose range. We have a strong and disruptive global social media plan to support this launch, which is another example of our ability to break new ground by creating innovative products that simultaneously deliver both efficacy and sensoriality through unique formulations using naturally derived active ingredients.
“We expect it to become a firm favorite amongst Nuxe addicts, just like our Rêve de Miel Lip Oil. Visually and sensorially, Very Rose rides the wave of the current trend for pink and is designed to fit perfectly within our travel retail assortment strategy as a compelling travel retail impulse purchase, making it an ideal product for secondary instore locations such as Beauty to Go and a great product for prompting a last minute purchase when displayed within payment areas and next to till points.”
