The Somerset Toiletry Company partners with International Brand Builders Inc
The Naturally European collection offers a range of luxurious body care and home fragrances
The Somerset Toiletry Company, an award-winning British brand renowned for its honestly priced luxury toiletries, is strengthening its presence in Latin America and the Caribbean through a new partnership with International Brand Builders Inc (IBBI).
This strategic expansion aims to enhance brand visibility, particularly in the travel retail sector.
For over 26 years, The Somerset Toiletry Company has been crafting high-quality, sustainably sourced, and cruelty-free products, which are now distributed in more than 50 countries worldwide. With design at the heart of the business, the company’s in-house creative team ensures each product is beautifully packaged to reinforce its reputation for excellence.
Having operated in the Latin American beauty market for over a decade, the company has established strong partnerships in key markets such as Dominican Republic, Guatemala, Costa Rica, El Salvador, Chile, and Uruguay. Its products are available in major retail outlets, including department stores, pharmacies, drugstores, and duty-free shops. The collaboration with IBBI marks an exciting step forward in expanding the brand’s footprint in travel retail.
Combining humor with luxury: The Mr. Perfect & Friends collection
The Somerset Toiletry Company is committed to ethical production, with all products being cruelty-free and vegan-friendly (except for the Milk Cotton collection). Many items are officially registered with The Vegan Society. Sustainability is a key focus, with packaging primarily made from recyclable materials, and where plastic is used, up to 50% is sourced from recycled content. Additionally, UK-made soaps are crafted with RSPO-certified sustainable palm oil, ensuring responsible sourcing.
Collections available in Latin America
Launching in Spring 2025, the Urban Café collection is inspired by the ambiance of a coffee shop. Drawing from The Somerset Toiletry Company’s ‘Soap Bar Café’ in the UK, the range features rich, indulgent fragrances such as Vanilla Bean, Café Mocha and Caramel Latte. The collection includes shower scrubs, whipped body creams, hand washes, solid soap bars and luxury candles packaged in reusable travel mugs. Body care products are infused with real coffee grounds in both the packaging and ingredients.
Inspired by the breathtaking flora and fauna of Antigua, Guatemala, the Aromas Artesanales De Antigua collection has evolved over the years while staying true to its mission of offering luxurious bath and body products at exceptional value. Traditional floral fragrances include Lily of the Valley, White Jasmine, Rose Petal, Lavender, Orange Blossom, and a new addition for 2025, Hibiscus Flower. The range features hand washes, shower gels, hand creams, body mists, travel collections, body creams, soap bars, and various gift sets.
A tribute to the beauty of Europe’s landscapes, the Naturally European collection offers a range of luxurious body care and home fragrances. Products include soaps, reed diffusers, body lotions, hand creams, shower gels and hand washes, all made in the UK. Fragrances include Ginger & Lime, Oak Moss & Vetiver, Milk Cotton, Freesia & Pear, Verbena, and the new-for-2025 Sea Kelp & Cedar.
Bursting with color and fruity aromas, the Tropical Fruits collection includes signature fragrances Coconut & Lime, Grapefruit & Orange, Strawberry & Papaya, and Mango & Passion Fruit. The range features foaming body washes, sugar scrubs, soap bars and body mists.
Designed for the modern man, the Mr. Perfect & Friends collection combines humor with luxury. The range includes soaps, hair and body wash and various gift sets, with bold scents and ideal for men with or without a beard.
With the appointment of IBBI as its new agent, The Somerset Toiletry Company is set to strengthen its presence in Latin America’s travel retail sector, making its collections more accessible to consumers across the region.
