Moroccanoil launches debut fragrance L'Originale Eau De Parfum
This transportive fragrance captures the essence of a luxuriant escape—blending sweet florals, velvet woods and spicy amber; American actress Adria Arjona stars in the advertising campaign
Moroccanoil, the global leader in argan oil-infused beauty, invites consumers to experience the Mediterranean with the launch of its first-ever fine fragrance, L’Originale Eau de Parfum. This transportive fragrance captures the essence of a luxuriant escape—blending sweet florals, velvet woods and spicy amber.
As exotic, wild, and imposing as the windswept cliffs that inspired it, L’Originale is described as a powerful invitation to embark on a journey, explore the unknown, and discover the unforgettable.
To mark this iconic launch, Moroccanoil has signed on American actress, Adria Arjona, as the muse of the advertising campaign. According to the team, Arjona grew up immersing herself in new cultures through travel and brings her unique blend of elegance, authenticity, adventurous spirit and global appeal to the brand.
The stunning visuals, shot in Puglia, Italy, by renowned photographer Mikael Jansson transport viewers on a journey to explore pockets of paradise that hold the secrets of the Mediterranean.
“After years of customers asking for us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category,” says Moroccanoil Co-founder, Carmen Tal. “This innovation was sparked by listening to our biggest, most fervent fans around the globe through word of mouth and on social media. Imagine our excitement once we learned Adria Arjona was among these brand fans! So partnering with her was a no-brainer—a natural progression when we were developing the campaign for the fragrance. She radiates a goddess-like energy and has an empowered confidence, and that has always been a cornerstone of the Moroccanoil brand and community.”
“As a longtime fan of Moroccanoil, I am honored to be the face of their first fine fragrance, which is a quintessential scent I’ve loved for years,” shares Arjona. “Using Moroccanoil products in my hair has left me craving more of the fresh, exotic, and unique scent. Now, the fragrance completes my beauty routine making me feel confident, sexy, and a little bit mysterious all at once.”
Housed in a sleek, crystal-clear glass bottle—featuring a gentle curvature, golden amber hue, and regal turquoise cap (a Moroccanoil signature)—L’Originale is thoughtfully shaped and designed to embody timeless elegance.
Moroccanoil L’Originale Eau de Parfum will be available for purchase beginning February 18 on the Sephora app, and February 19 at Moroccanoil.com, Sephora.com and select travel retail. Available in three retail sizes: 3.4 FL.OZ/100 ml Spray ($130), 2 FL.OZ/60 ml Spray ($98) and 0.34 FL.OZ/10 ml Travel Spray ($30).
